# Humorous Banking Billboards These Comical Bank Ads Encourage Customers to Hold Back on App Use By Laura McQuarrie | Published 2016-08-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bank-ads References: [adeevee](http://www.adeevee.com/2016/08/firstbank-surgeon-matador-lumberjack-pallbearer-lifeguard-outdoor/) & [efirstbank](https://www.efirstbank.com/) Most brands want to see consumers using their products and services anywhere and everywhere as much as possible, but these comical [bank ads](https://www.trendhunter.com/trends/synchrony-bank) from FirstBank promote a slightly different message. With a lumberjack, a matador, a surgeon and other illustrated characters on billboards, FirstBank aims to prove how accessible its app by communicating that: "You can bank anywhere. But don't." Each of the [humorous billboards](https://www.trendhunter.com/trends/3d-billboards) depicts a potentially dangerous situation that could arise from app use in an inappropriate place—for instance, a lifeguard who is so fixated on his phone that he fails to see a swimmer in need of aid just behind him. Consumers who use [mobile devices](https://www.trendhunter.com/trends/cellphone-bill) for everything from shopping to banking will appreciate the exaggerated message that a FirstBank account can be accessed from just about anywhere. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Mobile Banking Etiquette:** Opportunity for a campaign focused on responsible use of mobile banking in public places. - **Humorous Marketing:** Trend opportunity for brands to use humor to promote responsible use of products and services. - **App Access Awareness:** Opportunity to raise consumer awareness about the accessibility of banking apps and encourage responsible use. ### Industries Being Reshaped - **Banking:** Opportunity for banks to promote responsible use of their mobile banking apps, while also raising awareness about their accessibility. - **Marketing:** Trend opportunity for brands to use humorous advertising to promote responsible and appropriate use of their products and services. - **Mobile Technology:** Opportunity for mobile app developers to raise awareness about the potential dangers of inappropriately using their apps in public places. ## Related on Trend Hunter - [Simplicity-Focused Mobile Banking Apps](https://www.trendhunter.com/trends/mobile-banking-apps.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [AI-Crafted Banking Ads](https://www.trendhunter.com/trends/ai-ads-by-bank.md) - [Human-Centric Bank Branding Campaigns](https://www.trendhunter.com/trends/more-human.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Digital Debit Card Campaigns](https://www.trendhunter.com/trends/The-Lost-Wallet-Board.md) - [Satirical Metaverse Commercials](https://www.trendhunter.com/trends/first-choice-metaverrrrrr.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)