# Cause-Changing Shoes Bangs Corresponds Color of Footwear to a Non-Profit Partner By Tiana Reid | Published 2013-01-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/bangs References: [facebook](https://www.facebook.com/standonissues) & [bangsshoes](http://www.bangsshoes.com) The easiest and most simple comparison for Bangs would be TOMS shoes. But that wouldn't be quite fair. This isn't simply a one-for-one model. A portion of the net profits (20% to be exact) from each pair of shoes sold from this [social business](https://www.trendhunter.com/trends/giving-integration) goes toward a non-profit organization, which is their partner. But not just any non-profit organization. There's an element of cause customization, if you will, involved in the business model. The issues coordinate to the color of the shoe. Red is for disaster aid; blue is for clean water; khaki is for development; and green is for development. **Contact Information** Bangs [website](http://www.bangsshoes.com/) Bangs on [Facebook](https://www.facebook.com/standonissues) Bangs on [Twitter](https://twitter.com/BangsShoes) Bangs on [YouTube](http://www.youtube.com/user/BangsShoes) ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 39% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Cause Customization:** Disruptive innovation opportunity: Creating products or services where consumers can customize their involvement in a cause based on their preferences. - **Social Business:** Disruptive innovation opportunity: Developing business models that incorporate a social mission and allocate a portion of profits to non-profit organizations. - **Color Coordination:** Disruptive innovation opportunity: Linking different colors of products to specific social or environmental issues, allowing consumers to visually support a cause. ### Where This Applies - **Apparel and Footwear:** Disruptive innovation opportunity: Revolutionizing the apparel and footwear industry by integrating social responsibility into product offerings and profit allocation. - **Non-profit:** Disruptive innovation opportunity: Partnering with social businesses to create unique fundraising opportunities and engage consumers in supporting specific causes. - **Social Impact:** Disruptive innovation opportunity: Exploring ways to increase social impact by aligning product attributes, such as colors, with relevant social or environmental issues. ## Related on Trend Hunter - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Clip-in Curtain Bangs](https://www.trendhunter.com/trends/clipin-bangs.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Bandana-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/bdhn.md) - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Charitable Pink Slides](https://www.trendhunter.com/trends/project-pink-slide.md)