# Busted Glass Buildings Bangkok's MahaNakhon Tower by OMA Appears to be Crumbling By Christina Butty | Published 2009-07-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bangkok-mahanakhon-building-by-oma References: [dezeen](http://www.dezeen.com/2009/07/23/mahanakhon-by-oma/#more-35375) & [maha-nakhon](http://www.maha-nakhon.com/) This [77-story glass tower](https://www.trendhunter.com/trends/helsinki-design-and-architecture-museum) is the brainchild of German architect Ole Scheeren of [Office for Metropolitan Architecture](https://www.trendhunter.com/trends/oom04tissue-clamp) ([OMA](https://www.trendhunter.com/trends/crafted-world-exhibition-1)). The MahaNakhon building by OMA is quite eye-catching because the building is created to look like it is coming apart. From afar, the building certainly appears to be crumbling. Due to be completed in 2010 in Bankok, Thailand, the MahaNakhon building by OMA will contain a public plaza, retail space, 200 homes, a hotel, bar and restaurant. **Implications** - Controversial and provocative imagery is a great way for companies to attract attention from audiences and critical media. These types of advertising and products are effective in distinguishing one business from another in a manner that is memorable to consumers. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Provocative Advertising:** Using controversial and provocative imagery to attract attention from audiences and critical media. - **Distinctive Architecture:** Creating buildings that stand out by incorporating unique and unconventional designs. - **Memorable Branding:** Utilizing provocative advertising and distinctive architecture to establish a memorable brand identity. ### Industries Being Reshaped - **Architecture:** Opportunities for architects to push boundaries and create buildings that challenge traditional design norms. - **Advertising:** The ad industry can explore innovative ways to capture attention and create memorable campaigns. - **Hospitality:** Hotels and restaurants can embrace distinctive architectural designs to provide guests with unique experiences. ## Related on Trend Hunter - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Glass Facade Premium Skyscrapers](https://www.trendhunter.com/trends/henderson-office.md) - [Elevated Garden-Filled Buildings](https://www.trendhunter.com/trends/cloud-11.md) - [Gracefully Dynamic Skyscrapers](https://www.trendhunter.com/trends/bond-tower.md) - [Captivating Facade Residential Buildings](https://www.trendhunter.com/trends/one-river-north.md) - [Staggered Cubic Skyscrapers](https://www.trendhunter.com/trends/ooda.md) - [White-Ceramic Striped Facade Buildings](https://www.trendhunter.com/trends/jomoo.md) - [Office Building Rainbow Facades](https://www.trendhunter.com/trends/vertical-rainbow-office.md) - [Cube-Shaped Skyscraper Buildings](https://www.trendhunter.com/trends/mukaab.md)