# Blood Spurting PSAs The Bangalore Police Ad Campaign Targets Cell Phone Driving Enablers By Luisa Amanda Gomes | Published 2010-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bangalore-police-ad-campaign References: [adpunch.org](http://www.adpunch.org/entry/these-ads-are-bloody-strong/) The Bangalore Police ad campaign targets [cell phone driving](https://www.trendhunter.com/trends/heinekens-latest-campaign) enablers--those who call people who are driving--in these horribly graphic print PSAs. These ads are so bloody that they could scare anyone from ever using their [phone again](https://www.trendhunter.com/trends/mobile-device-addiction). The ads depict people on their phones with blood spurting disgustingly all over their faces. The message: “Don’t talk when s/he drives.” It’s great that there’s finally a PSA that shines a light on those people who permit drivers to continue to speak to them, when drivers should be concentrating only on maneuvering their vehicle safely. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Graphic Psas:** There is an opportunity for disruptive innovation in creating graphic PSAs that effectively convey important messages and leave a lasting impact on viewers. - **Distracted Driving Awareness:** The campaign highlights the need for disruptive innovation in raising awareness about the dangers of distracted driving caused by mobile phone usage. - **Social Responsibility Campaigns:** There is potential for disruptive innovation in creating impactful social responsibility campaigns that aim to change behavior and promote safe driving practices. ### Where This Applies - **Advertising:** The advertising industry can leverage disruptive innovation to design impactful campaigns that effectively communicate important messages and drive behavior change. - **Automotive:** The automotive industry could explore disruptive innovation to integrate technology solutions that discourage distracted driving and enhance road safety. - **Public Safety:** Disruptive innovation can be applied in the public safety sector to develop effective strategies and campaigns that raise awareness and prevent accidents caused by distracted driving. ## Related on Trend Hunter - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md)