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# Instrumental Business Cards
'Bang Your Own Drum Identity Work Card' for Your Inner Percussionist

By Matt Ho | Published 2011-04-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/bang-your-own-drum-identiy-work-card
References: [thisiscolossal](http://thisiscolossal.com/2011/04/bang-your-own-drum-identity-work-by-the-consult/) & [theconsult](http://www.theconsult.com/work/180/bang-your-own-drum)

The next time you send a memo, spice it up a bit -- and no, I don't mean by drawing flowers and smiley faces on it. Use the 'Bang Your Own Drum Identity Work Card', which will be more entertaining than a few scribbled emoticons.

The 'Bang Your Own Drum Identity Work Card' is a simple, but quirky, item that brings out your inner percussionist. There's a mini pad on the side that's perfect for the [drum stick pencil](https://www.trendhunter.com/trends/experimental-pencils), or you can use just your fingers to drum on it. You can also use this as a [business card](https://www.trendhunter.com/trends/moo-paper-cards), but you'd have to actually write all your information down, which could seem unprofessional.

The Consult is the firm behind the 'Bang Your Own Drum Identiy Work Card.' These were created for the communication firm of the same name.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 44% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Interactive Business Cards:** Opportunity for businesses to create unique and engaging experiences through interactive elements on business cards.
- **Novelty Office Supplies:** Opportunity to create and market unconventional office supplies that add character and excitement to the workplace.
- **Musical Promotion:** Opportunity for businesses to engage with customers through music and unique promotional materials.

### Industries Being Reshaped

- **Printing:** Opportunity for the printing industry to expand beyond traditional business cards and offer more creative and interactive options.
- **Promotional Products:** Opportunity for the promotional products industry to offer unique and eye-catching items that align with modern business culture.
- **Music Marketing:** Opportunity for the music industry and related marketers to use music-themed promotional materials as a way to connect with customers and promote their brand.

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