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# Instrument-Shaped Alarm Clocks
Bang & Olufsen's 'BeoTime' Looks Like a Flute

By Marissa Brassfield | Published 2009-07-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/bang-olufsens-beotime
References: [gizmodo](http://gizmodo.com/5315143/bang--olufsen-beotime-alarm-clock-caters-to-flute-enthusiasts-the-rich) & [bang-olufsen](http://www.bang-olufsen.com/beotime)

Bang & Olufsen's 'BeoTime' alarm clock looks just like a flute--and that's the intention. What's neat about BeoTime is that it's equipped with an [accelerometer](https://www.trendhunter.com/trends/tilt-smart-clock) that's tethered to the [snooze function](https://www.trendhunter.com/trends/ahmed-rashad) to turn on the snooze timer when the clock is moved. No more batting blindly at tiny buttons with this bad boy!

Bang & Olufsen's 'BeoTime' will cost about $375, which is a bit pricey for an alarm clock. Fortunately, BeoTime can also switch other alarm-equipped Bang & Olufsen A/V products on and off. Check out some other [amazing alarm clocks](https://www.trendhunter.com/trends/international-delight-cinnabon-alarm-clocks) below.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 13% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Why This Trend Is Growing

- **Instrument-inspired Alarm Clocks:** There is an opportunity for companies to create unique alarm clocks inspired by musical instruments to offer a new and engaging wake-up experience.
- **Accelerometer-enabled Alarm Clocks:** Incorporating accelerometers in alarm clocks to turn on snooze timer when moved presents an opportunity for better user experience and convenience.
- **Smart Alarm Clocks:** There is an opportunity for companies to develop smart alarm clocks that can connect and control other smart home devices for a seamless morning routine.

### Industries Being Reshaped

- **Consumer Electronics:** Companies in consumer electronics can explore innovative alarm clock designs and features to capture the attention of consumers.
- **Home Automation:** Incorporating alarm clocks into smart home devices can be an opportunity for home automation companies to offer a complete home automation solution.
- **Musical Instrument:** Musical instrument companies can explore alarm clocks inspired by their products to further engage with their customer base through unique and functional merchandise.

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