# Sensory Audio Retail Pop-Ups Bang & Olufsen Launches Immersive New Pop-Up in Shoreditch By Niko Pajkovic | Published 2021-11-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bang-olufsen2 References: [retail-focus](https://retail-focus.co.uk/bang-olufsen-brings-danish-sound-design-and-craftsmanship-to-shoreditch-with-new-pop-up-
/) & [bang-olufsen](https://www.bang-olufsen.com/en/ca)  [Bang & Olufsen](https://www.trendhunter.com/trends/new-bond-street), a Danish brand specializing in luxury audio electronics, has launched an interactive pop-up shop in Shoreditch, London. Starting now, the company is inviting Londoners to come to check out the immersive "Scandi oasis" space where they can experience the brand's signature products first-hand. Boasting a chic aesthetic, the store was structured to take visitors on a journey through various "zones," each of which showcases the brand's emphasis on sound, craft, and design. During their visit, guests will be offered the chance to create a custom cover for the brand's iconic wireless speak, the [Beoplay A9](https://www.trendhunter.com/trends/bang-olufsen1). Visitors' designs will be entered into a competition, with the winner receiving their custom-designed speaker. In addition, the pop-up will host a variety of live events, including live music and interactive workshops. Image Credit: Bang & Olfusen ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 89% | Activity: 94% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Immersive Pop-ups:** The trend of immersive pop-ups can be capitalized on by companies wishing to create an experiential shopping environment. - **Customized Products:** As evidenced by the custom-designed speaker competition, the trend of offering customized products can provide a unique selling point for luxury brands. - **Live Events:** Companies can capitalize on the trend of hosting live events, such as music performances and interactive workshops, to bring in customers and create a community around their brand. ### Industries Being Reshaped - **Luxury Audio Electronics:** The luxury audio electronics industry can benefit from creating pop-ups that offer an immersive shopping experience and customized products. - **Retail:** The retail industry can benefit from creating immersive pop-ups that provide customers with a unique shopping experience that they can't get online. - **Events and Entertainment:** The events and entertainment industry can benefit from partnering with luxury brands to create live events that showcase their products and create a unique experience for attendees. ## Related on Trend Hunter - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md) - [Future-Proof Luxurious Portable Speakers](https://www.trendhunter.com/trends/beosound-a5-portable-speaker.md) - [Luxe Sage Audio Collections](https://www.trendhunter.com/trends/bang-olufsen3.md) - [Immersive Multi-Room Speakers](https://www.trendhunter.com/trends/multiroom-speaker.md) - [Basket-Resembling Premium Speakers](https://www.trendhunter.com/trends/beosound-a5.md) - [Temporary Design Pop-Ups](https://www.trendhunter.com/trends/historic-hotel-dangleterre.md) - [Custom Colorful Bespoke Speakers](https://www.trendhunter.com/trends/bang-olufsen-atelier.md) - [Premium Green Audio Devices](https://www.trendhunter.com/trends/atelier-editions.md) - [Posh Parametric Wave Soundbars](https://www.trendhunter.com/trends/bang-olufsen-soundbar.md)