# Tonal Scandinavian Speakers Bang & Olufsen Revamps Its Products with New 'Nordic Ice Collection' By Niko Pajkovic | Published 2021-10-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bang-olufsen1 References: [acquiremag](https://www.acquiremag.com/tech/bang-olufsen-nordic-ice-collection) & [bang-olufsen](https://www.bang-olufsen.com/en/us/gifts) [Bang & Olufsen](https://www.trendhunter.com/trends/lilac-twilight) has launched the 'Nordic Ice Collection,' a new selection of its classic electronic products delivered in a soothing, Scandinavian-inspired color pallette. The newly launched collection will include six iconic Bang & Olufsen products reimagined via the brand's new Nordic-themed aesthetic. These will consist of the 'Beoplay EQ;' '[Beoplay H95](https://www.trendhunter.com/trends/bang-olufsen-lunar-new-year-2023-collection),' '[Beosound A1](https://www.trendhunter.com/trends/beosound-a1-3rd-gen),' 'Beoplay A9,' 'Beosound Balance,' and 'Beosound Stage.' A standout item, the 'Beoplay A9' is made from pearl blasted aluminum and delivered in a violet colorway with a unique woven Kvdrat fabric cover. The circular speaker sits atop a three-leg structure. The result is a genuinely one-of-kind speaker that looks equal parts art piece, making it an ideal fit for a contemporary home. Image Credit: Bang Olufsen ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 50% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Scandinavian-inspired Electronics:** Opportunity to develop electronic products with a soothing color palette inspired by Scandinavian design. - **Revamped Iconic Products:** Opportunity to redesign classic products with fresh aesthetics and modern materials. - **Circular Speaker Design:** Opportunity to create circular speaker designs that offer unique aesthetics and audio quality. ### Who This Affects Most - **Consumer Electronics:** Opportunity for electronics companies to innovate their product offerings through unique design and improved functionality. - **Interior Design:** Opportunity for interior design firms to integrate unique and visually appealing electronics into their designs. - **Home Audio Systems:** Opportunity for companies to innovate home audio systems by offering aesthetically pleasing products that deliver high-quality sound. ## Related on Trend Hunter - [Light Tonal Portable Speakers](https://www.trendhunter.com/trends/lilac-twilight.md) - [Chromatic Custom Speaker Ranges](https://www.trendhunter.com/trends/bang-olufsen-beosound-21.md) - [Northern Lights-Inspired Aluminum Speakers](https://www.trendhunter.com/trends/atelier-edition.md) - [Basket-Resembling Premium Speakers](https://www.trendhunter.com/trends/beosound-a5.md) - [Luxe Sage Audio Collections](https://www.trendhunter.com/trends/bang-olufsen3.md) - [Anniversary Audio Lines](https://www.trendhunter.com/trends/centennial-collection.md) - [Future-Proof Luxurious Portable Speakers](https://www.trendhunter.com/trends/beosound-a5-portable-speaker.md) - [Custom Colorful Bespoke Speakers](https://www.trendhunter.com/trends/bang-olufsen-atelier.md) - [Anniversary-Honoring Audio Equipment](https://www.trendhunter.com/trends/bang-olufsen-the-centennial-collection.md)