# Sideways Glance Snapshots These BandSports Ads Offer All-Day Entertainment By Amelia Roblin | Published 2011-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bandsports-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/bandsports_birthday) & [ogilvy.br](http://www.ogilvy.com.br/) It's difficult to get a good family photo at the best of times, and these BandSports ads suggest that even the quick utterance of the word "cheese!" may be too much to ask for a satisfied sports fan. The product being sold in these prints is a 24/7 sports channel that keeps viewers tuned into the action at all hours of the day and night. The prospect sounds like perfection those who enjoy more than a bit of [baseball, basketball, football or hockey](https://www.trendhunter.com/trends/beard-in-a-box), but a [comical side to the campaign](https://www.trendhunter.com/trends/league-losers) will appeal to their snubbed family members. Without making any contextual reference to TV or broadcast matches, the [Ogilvy](https://www.trendhunter.com/trends/hiders-keepers) advertising agency of Brazil used wholesome family portraits to suggest the televised service in the background. These BandSports ads feature a group of smiling faces, with one distracted individual whose eyes are focused elsewhere. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 78% | Activity: 23% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Multitasking Entertainment:** Disruptive innovation opportunity: Create multi-screen experiences that cater to viewers who want to watch sports while engaging in other activities. - **Family-centric Marketing:** Disruptive innovation opportunity: Develop advertising campaigns that appeal to specific family dynamics and use humor to engage target audiences. - **Immersive Sports Viewing:** Disruptive innovation opportunity: Explore virtual reality or augmented reality technologies to provide a more immersive and interactive sports viewing experience. ### Sectors Adopting This - **Broadcasting:** Disruptive innovation opportunity: Integrate social media features into live sports broadcasts to engage viewers and create a more interactive experience. - **Advertising:** Disruptive innovation opportunity: Utilize data-driven targeting and personalized advertising strategies to capture the attention of sports fans and improve campaign effectiveness. - **Sports Technology:** Disruptive innovation opportunity: Develop innovative streaming platforms or apps that offer personalized sports content and enhanced viewer engagement. ## Related on Trend Hunter - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Parent-Honoring Olympic Campaigns](https://www.trendhunter.com/trends/parents-of-team-canada-athletes.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md)