# Mobster Toiletry Merchandizing Bandito Packaging Puts a Macho Face on Men's Cosmetics By Amelia Roblin | Published 2012-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bandito-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/09/bandito-cosmetics.html) & [coroflot](http://www.coroflot.com/olegriga) It is largely more common for men's products to be labeled much more modestly than women's. The tactic behind Bandito packaging is thus rather unusual, but certainly not in danger of being less successful. Instead of employing [minimalist graphic design](https://www.trendhunter.com/trends/zitsticka-target) to mark the range of bath and shower goods, Oleg Ivanov opted to introduce personality with a powerful theme. Admitting he might watch gangster movies fairly frequently, the designer was certainly inspired by the suave, bold, brave, and no-bull qualities of the villainous characters. For many, these men are the [ultimate symbols of masculinity](https://www.trendhunter.com/trends/tough-guys-soft-sweaters), and therefore quite a good fit for transforming the delicate idea of [soaps, bath salts and lotion](https://www.trendhunter.com/trends/hard-body-wash). Bandito packaging is full of attitude and features a different criminal persona on each label. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Bold Packaging:** The use of powerful themes and distinctive design in packaging attracts attention and stands out on store shelves. - **Gendered Marketing:** Creating targeted marketing strategies that cater to the unique needs and preferences of male consumers. - **Character Branding:** Utilizing fictional personalities and personas to enhance the appeal and identity of a product line. ### Sectors Adopting This - **Men's Cosmetics:** Exploring innovative ways to market and package men's grooming products. - **Graphic Design:** Offering creative design solutions that differentiate products and attract consumers. - **Entertainment Merchandising:** Collaborating with entertainment franchises to create unique branded products with strong customer appeal. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Elevated Male Grooming Kits](https://www.trendhunter.com/trends/piramal-pharma.md) - [Indulgent Lifestyle Products](https://www.trendhunter.com/trends/debauchery-lifestyle.md) - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md)