# Curated Sportswear Boutiques Bandier Offers Style-Focused Fitness Wear from Top Tier Brands By Jana Pijak | Published 2016-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bandier References: [forbes](http://www.forbes.com/sites/viviennedecker/2015/11/02/bandier-is-the-multi-brand-activewear-retailer-thats-challenging-lululemon/) & [bandier](https://www.bandier.com/) Targeting the style-conscious, female athlete, Bandier is a sportswear retailer that specializes in high-end and limited edition apparel. In addition to carrying limited edition pieces from familiar labels like Nike, [adidas](https://www.trendhunter.com/trends/entire-studios-x-adidas) and [Under Armour](https://www.trendhunter.com/trends/activewear-essentials), Bandier is also home to exclusive fitness gear from independent brands like Vie Active, [Outdoor Voices](https://www.trendhunter.com/trends/run-pub) and Koral. Furthermore, Bandier also offers high fashion pieces from designers like Stella McCartney and Mary Katrantzou to name a few. Based in Manhattan, the shop's range will appeal to the fashion-forward fitness buff with an appreciation for well-made and comfortable clothing. The shop's premium range includes something for all fitness styles, including yoga, running and crossfit, making it ultra personalized for today's demanding athleisure market. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Style-conscious Athleisure:** The trend towards fashionable athletic wear is creating opportunity for curated boutiques like Bandier to offer stylish and limited edition pieces from both established and independent brands. - **High-end Fitness Fashion:** Premium fitness fashion is a growing trend that presents disruptive innovation opportunities for retailers like Bandier to offer designer collaborations and exclusive limited edition pieces. - **Personalized Fitness Apparel:** Boutiques like Bandier that curate their inventory to cater to different fitness styles, including yoga, running, and crossfit, are leading the trend towards personalized athletic apparel. ### Who This Affects Most - **Fashion Retail:** Curated sportswear boutiques like Bandier are disrupting the fashion industry by catering to the needs of style-conscious fitness enthusiasts. - **Athletic Apparel:** The trend towards personalized and premium fitness fashion presents disruptive innovation opportunities for athletic apparel brands and retailers to differentiate themselves in the market. - **Fitness and Wellness:** Boutiques that cater to different fitness styles are creating disruptive innovation opportunities within the fitness and wellness industry for apparel and gear that is tailored to specific activities and exercises. ## Related on Trend Hunter - [Performance Apparel Store Openings](https://www.trendhunter.com/trends/bandit-running.md) - [Performance-Driven Footwear Collabs](https://www.trendhunter.com/trends/bandit-x-asics-capsule.md) - [Performance-Based Running Collections](https://www.trendhunter.com/trends/bandit-winter-2024.md) - [Expansive Performance Running Lines](https://www.trendhunter.com/trends/bandit-fall-2024.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Athlete-Focused Specialized E-Commerce Platforms](https://www.trendhunter.com/trends/specialized-ecommerce-platform.md)