# Scented Surprise-Inside Toys Bandai's 'Bananas' Combine the Joy of Collectible and Surprise Toys By Laura McQuarrie | Published 2018-10-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/bandais-bananas References: [toyworldmag](https://toyworldmag.co.uk/news/bandai-announces-new-collectible-range-bananas/) & [amazon](https://www.amazon.com/Bananas-Collectible-3-Pack-Bunch-Yellow/dp/B07CQDYKN7?tag=trenhunt0f-20) [Bandai's](https://www.trendhunter.com/trends/handmade-snack-charm) 'Bananas' toy range is launching for the holiday season this year and it promises to capture the hearts of kids with food-themed collectibles that contain a surprise inside. While there are some popular [surprise-inside toys](https://www.trendhunter.com/trends/smashers-horror-house) that require kids to crack open eggs or spheres, the [scented skin](https://www.trendhunter.com/trends/moj-moj) on the Bananas must be peeled to reveal a bunch of toys to play with—like a "Crushie" character, two small squeezable friends, decorative stickers, a collector sheet and a vine to display groups of the collected character toys. The Bananas can be easily attached to a backpack and resealed for trading with friends. In all, there are 24 Crushie friends to collect from Bandai's Bananas, which includes Rare and Ultra Rare Crushies. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Scented Surprise-inside Toys:** The trend of scented surprise-inside toys that require peeling is on the rise, providing opportunities for companies to innovate in this growing market. - **Food-themed Collectibles:** The popularity of Bandai's 'Bananas' toy range shows a growing trend in food-themed collectibles that offer a surprise factor, creating potential for more companies to follow suit and generate similar offerings. - **Backpack-friendly Toys:** As toys become more portable, with the Bananas range able to be attached to backpacks, there is a growing trend for backpack-friendly toys that can be taken on the go impacting the toy industry. ### Where This Applies - **Toy Industry:** The toy industry has an opportunity to create more scented surprise-inside toys that require peeling, expand food-themed collectibles offerings, and make toys more portable for on-the-go kids. - **Fashion Industry:** The fashion industry could leverage backpack-friendly toys and create fashionable accessories to make these toys even more appealing to children. - **Marketing Industry:** The marketing industry has the potential to partner with toy companies to create backpack-friendly toys with collectible merchandise that can be used for brand promotion and advertising purposes. ## Related on Trend Hunter - [Peelable Banana Gummies](https://www.trendhunter.com/trends/gummy-banana.md) - [Sensory ASMR-Style Toys](https://www.trendhunter.com/trends/incredible-group.md) - [Squeezable Bubble Toys](https://www.trendhunter.com/trends/bubiloons.md) - [Playful Snack Collectables](https://www.trendhunter.com/trends/once-you-pop.md) - [Squishing Jellybean-Scented Toys](https://www.trendhunter.com/trends/jelly-belly-squishi-toys.md) - [Jelly Bean-Inspired Toy Collections](https://www.trendhunter.com/trends/jelly-belly-toys.md) - [Candy-Themed Toy Dolls](https://www.trendhunter.com/trends/lol-surprise-1.md) - [Roulette-Style Candy Bags](https://www.trendhunter.com/trends/sour-punch-banana-roulette.md) - [Candy-Scented Squish Toys](https://www.trendhunter.com/trends/squishi-products.md)