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# Round-Wrapped Bandage Branding
Band-Aid Tanned Packaging Mimics a Finger-Bound Form

By Amelia Roblin | Published 2014-01-29 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/bandaid-tanned-packaging
References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/01/band-aid-tanned-student-project.html) & [valstr](http://www.valstr.com/works/packaging/62.html)

You will notice several physical features about Band-Aid Tanned packaging that you cannot find within other brands. Designer Valeria Stroukova has done away with the basic rectangular box in favor of another form, plus she has introduced a [range of different colors](https://www.trendhunter.com/trends/color-coded-packaging).

Most significantly, the OCAD University student suggests the clear presentation of three distinctive pigments in which the plasters would come. Pale, medium and darker skin tones are catered to with these [cut covers](https://www.trendhunter.com/trends/drysee-bandages). The particular hues of the First Aid items are indicated as obvious color blocks around Band-Aid Tanned packaging.

With this project, the designer also suggests producing [cylindrical cartons](https://www.trendhunter.com/trends/und) to use less material. Formally, these allude to the image of a bandage wrapped around one's finger.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 36% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Band-aid Tanned Packaging:** Opportunity for innovative packaging designs that mimic the form of the product.
- **Distinctive Pigments:** Opportunity to cater to diverse consumer needs with bandages available in various skin tones.
- **Cylindrical Cartons:** Opportunity for sustainable packaging solutions using less material while still being functional.

### Sectors Adopting This

- **Packaging Industry:** Opportunity for companies to develop creative and unique packaging designs.
- **First Aid Industry:** Opportunity for manufacturers to expand their product offerings by providing bandages in different skin tones.
- **Sustainable Packaging Industry:** Opportunity for companies to develop environmentally friendly packaging solutions that prioritize material reduction.

## Related on Trend Hunter

- [Fruit-Adorned Adhesive Bandages](https://www.trendhunter.com/trends/adhesive-bandage.md)
- [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)
- [Exclusive Anniversary-Honoring Bandages](https://www.trendhunter.com/trends/bandaid-brand.md)
- [Durable Water-Friendly Bandages](https://www.trendhunter.com/trends/waterproof-clear-adhesive-bandages.md)
- [Ultra-Gentle Bandages](https://www.trendhunter.com/trends/gentle-bandages.md)
- [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md)
- [Skin-Toned Inclusive Condoms](https://www.trendhunter.com/trends/roam-1.md)
- [Streamlined Skincare Packages](https://www.trendhunter.com/trends/panoxyl.md)
- [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md)
