# Censored Cutting Edge Ads The Band-Aid 2013 Campaign Covers Up Sharp Blades By Meghan Young | Published 2013-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bandaid-2013-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/08/band-aid-censored-cuts/) & [miamiadschool](http://www.miamiadschool.com/) Although bandages usually come into play after the fact (the fact being a some or large wound), the Band-Aid 2013 campaign shows them stopping the injury before they even happen. At least, that is how some people might interpret the [minimalist images](https://www.trendhunter.com/trends/legitimate-you). Others may see them as simply [censoring the offending sight](https://www.trendhunter.com/trends/censored-truth) of such injurious blades. Conceived and executed by the [Miami Ad School](https://www.trendhunter.com/trends/college-football-27) / ESPM, an ad agency based in Sao Paulo, Brazil, the Band-Aid 2013 campaign was art directed and illustrated by Rogerio de Castro with copy by writer Pedro Rosas. The images revolve around a straight razer, safety pin and x-acto knife, all of which has been captured against bright colored backdrops. The band-airs cover up their sharp ends. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Preventive First Aid:** Trend towards first aid products that prevent injuries before they happen. - **Minimalist Advertising:** Trend towards ad campaigns that use minimalistic images to convey a message. - **Censored Imagery:** Trend towards censorship in advertising using clever imagery. ### Industries Being Reshaped - **First Aid Products:** Opportunity for first aid product manufacturers to innovate by creating new products that prevent injuries altogether rather than just treatment. - **Advertising:** Opportunity for ad agencies to create more impactful and thought-provoking campaigns that push boundaries and use clever imagery. - **Graphic Design:** Opportunity for graphic designers to think creatively when it comes to conveying messages through imagery, without relying on traditional messaging. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Fruit-Adorned Adhesive Bandages](https://www.trendhunter.com/trends/adhesive-bandage.md) - [Durable Water-Friendly Bandages](https://www.trendhunter.com/trends/waterproof-clear-adhesive-bandages.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Exclusive Anniversary-Honoring Bandages](https://www.trendhunter.com/trends/bandaid-brand.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)