# Diverse Bandage Brands Tru-Color Bandages Reflects Different Skin Tones With Their Bandage Color By Alyson Wyers | Published 2015-10-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/bandage-color References: [refinery29](http://www.refinery29.com/2015/10/95498/tru-colour-skin-toned-bandages) & [trucolourbandages](http://www.trucolourbandages.com/) In an effort to bring about "[diversity in healing](https://www.trendhunter.com/trends/choc)," this socially conscious company is addressing adhesive bandage color. Tru-Colour Bandages want to make people with darker skin feel more comfortable in their own skin by offering band-aids in different flesh tones than just the traditional beige -- something they feel is only reflective of white people. Founded by Toby Meisenheimer, who has two biological caucasian children and four black kids, Tru-Color Bandages intends to make people of all racial backgrounds feel their skin color is beautiful and equal. The band-aids come in light, medium and dark options. The [skin tone-matching bandage color varieties](https://www.trendhunter.com/trends/imaging-technology) come in packs of six and are available online for purchase through [Amazon](https://www.trendhunter.com/trends/bandaid-brand). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Skin-tone Matching Bandages:** Opportunity for other companies to create more inclusive products that reflect skin tones for underrepresented populations. - **Socially Conscious Products:** Opportunity for companies to align with social causes and create products that support diversity and inclusivity. - **Diversity in the Healthcare Industry:** Opportunity to address existing inequalities in the healthcare industry and create more inclusive products and services for marginalized populations. ### Who This Affects Most - **Healthcare and Pharmaceuticals:** Opportunity to create more inclusive healthcare products and services that are reflective of different skin tones and meet the needs of underrepresented populations. - **Consumer Goods:** Opportunity for companies to create products that support diversity and inclusivity, targeting underrepresented populations in their marketing and product development. - **Social Responsibility:** Opportunity for companies to take a stand on social issues and create products that reflect their commitment to diversity, equity, and inclusion. ## Related on Trend Hunter - [Ultra-Gentle Bandages](https://www.trendhunter.com/trends/gentle-bandages.md) - [Artful Bandage Collections](https://www.trendhunter.com/trends/the-met-x-bandaid.md) - [Skin-Toned Inclusive Condoms](https://www.trendhunter.com/trends/roam-1.md) - [Waterproof Color-Changing Bandages](https://www.trendhunter.com/trends/drysee-bandages.md) - [Aloe-Infused Bandages](https://www.trendhunter.com/trends/aloe-vera-infused-bandages.md) - [Durable Water-Friendly Bandages](https://www.trendhunter.com/trends/waterproof-clear-adhesive-bandages.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Skin Tone-Matching Earbuds](https://www.trendhunter.com/trends/jbuds-go-air-tones.md) - [Flesh-Colored Earbud Collections](https://www.trendhunter.com/trends/jlab-go-air-tones.md)