# Energizing Band Perfumes Japan's 'Perfume' Music Group is Now Launching Its Own Fragrance By Laura McQuarrie | Published 2017-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/band-perfume References: [japantrends](http://www.japantrends.com/music-group-perfume-release-actual-perfume/) & [perfume-web.jp](http://www.perfume-web.jp/) While it is quite common for celebrities and other prominent figures in pop culture to come out with their [own perfumes](https://www.trendhunter.com/trends/perfumer-extraordinaire), now the Japanese band [Perfume](https://www.trendhunter.com/trends/tart-cherry-hair-perfume) is releasing its own fragrance called 'Perfume of Perfume.' The scent of the perfume was formulated around the actual aromatic oil that the trio uses to prepare themselves for a concert. It includes energizing ingredients like ylang ylang, grapefruit, lavender, rose and clove. Creating a perfume has been in the minds of the band members for quite some time and now this dream is finally becoming a reality thanks to the department store Mitsukoshi Isetan. Rather than being sold in an extravagant bottle for one's vanity, Perfume of Perfume is being sold in the form of a [compact stick for on-the-go use](https://www.trendhunter.com/trends/exclusive-solid-perfumes). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Personal-brand-related Fragrances:** Creating fragrances tailored towards personal branding is a viable trend for celebrities and niche music groups alike. - **On-the-go Fragrances:** Developing compact, travel-friendly fragrances can appeal to busy consumers who need a quick, energizing pick-me-up. - **Performance-inspired Fragrances:** Using ingredients that are traditionally thought of as energizing and invigorating in a perfume can create a product that promotes an active or dynamic lifestyle. ### Who This Affects Most - **Entertainment:** Marketing personal-brand-related products within the entertainment industry is a natural fit for musicians, actors, and other celebrities. - **Cosmetics:** Compact fragrances that serve multiple purposes, such as on-the-go and energy-boosting, could be a disruptive innovation in the cosmetics industry. - **Retail:** Experimenting with product design, such as creating a compact stick instead of a traditional spray bottle, has the potential to shake up the retail industry. ## Related on Trend Hunter - [Mood-Enhancing Oil Perfume Sprays](https://www.trendhunter.com/trends/oil-perfume-spray.md) - [Swipe-On Perfume Sticks](https://www.trendhunter.com/trends/perfume-stick.md) - [Positively Uplifting Perfumes](https://www.trendhunter.com/trends/perroy.md) - [Perfume-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers.md) - [Automotive Brand Racing Perfumes](https://www.trendhunter.com/trends/nissan-smell-my-dust.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/natura.md) - [Precision Perfume Gels](https://www.trendhunter.com/trends/geka.md) - [Spirited Museum Fragrances](https://www.trendhunter.com/trends/electric-harmony.md) - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md)