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# Eclectic Raingear Catalogs
The Band of Outsiders Spring/Summer 2015 Collection is Youthfully Bold

By Jana Pijak | Published 2014-07-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/band-of-outsiders-springsummer-2015
References: [thefashionisto](http://www.thefashionisto.com/band-outsiders-springsummer-2015-collection/) & [bandofoutsiders](http://www.bandofoutsiders.com/)

The Band of Outsiders Spring/Summer 2015 collection is showcased in a bold new catalog that features a dripping paint backdrop, a graphic that is reminiscent of the label's exclusive mug design for coffee giant Starbucks.

This playful menswear line debuted during Paris Fashion Week and presented the labels fans with a line of fun and sophisticated pieces that make a seamless transition from day to evening.

Whether highlighting a range of sophisticated suits or weather-proof rain gear and accessories, this effortlessly cool catalog embodies a youthful visual aesthetic. 'Reinterpreting menswear essentials, the Band of Outsiders Spring/Summer 2015 collection features color blocking accents and highlights fun visual details like shirt tails and barely there gradients within its garment designs'.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 74% | Activity: 66% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Youthful Visual Aesthetic:** Disruptive innovation opportunity to create visually appealing and playful catalogs that appeal to the younger generation.
- **Transition From Day to Evening:** Disruptive innovation opportunity to develop clothing lines that seamlessly transition from casual daywear to sophisticated eveningwear.
- **Color Blocking Accents:** Disruptive innovation opportunity to incorporate bold and contrasting color combinations into garment designs for a visually striking effect.

### Sectors Adopting This

- **Fashion Catalogs:** Disruptive innovation opportunity to create dynamic and interactive fashion catalogs that engage customers and enhance the shopping experience.
- **Menswear:** Disruptive innovation opportunity to revolutionize the design and functionality of menswear by introducing unique features and styles.
- **Rain Gear and Accessories:** Disruptive innovation opportunity to disrupt the traditional rain gear market by introducing innovative and stylish designs that are both functional and fashionable.

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