# Sailing Club Menswear Band of Outsiders Spring 2011 Men's Collection Channels New England Prepster By Marissa Brassfield | Published 2010-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/band-of-outsiders-spring-2011-men References: [larapixie.blogspot](http://larapixie.blogspot.com/2010/09/band-of-outsiders-ss11.html) & [bandofoutsiders](http://www.bandofoutsiders.com/) Some of my best friends from college were a part of New England sailing and rowing clubs, so I instantly recognized this aesthetic in the Band of Outsiders Spring 2011 men's presentation at the 2010 Mercedes-Benz Fashion Week. From [casual striped shirts](https://www.trendhunter.com/trends/seafarer-cotton-sweaters) to effortless, comfortable shorts, New England has it down when it comes to [fashionable sportswear](https://www.trendhunter.com/trends/set-sail). See more shots of the Band of Outsiders Spring 2011 collection above. **Implications** - Where menswear was once uniform, the rise of individuality has resulted in the emergence of a variety of styles that are catered to different lifestyles and personal tastes. Styles for the businessman range from [preppy to classic](https://www.trendhunter.com/trends/oak-bluffs), while more casual styles reflect more carefree lifestyles. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Individualized Menswear:** The rise of individuality has resulted in the emergence of a variety of styles that are catered to different lifestyles and personal tastes. - **Sportswear Revamp:** Effortlessly comfortable shorts and striped shirts have been modified and given a fashionable twist to cater to the modern lifestyle. - **Preppy Classicism:** Preppy fashion choices are being embraced by businessmen, and are transforming into a classic look that maintains an overall preppy aesthetic. ### Where This Applies - **Fashion Industry:** The individualized fashion trend needs to be explored and catered to the modern man's personal tastes and unique lifestyles. - **Sportswear Industry:** Sportswear needs to be designed to be comfortable yet stylish to meet the needs of modern individuals who want to easily transition from sports to casual wear. - **Business Consulting Industry:** Business consultants can help professionals embrace the preppy classicism look and adapt to the new trend of fashionable sportswear in the professional setting. ## Related on Trend Hunter - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Classic Fisherman-Inspired Sweaters](https://www.trendhunter.com/trends/seafarer-cotton-sweaters.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Sailing Race-Inspired Fashion Capsules](https://www.trendhunter.com/trends/americas-cup-barcelona.md)