# Sweet Southwest Ensembles The Band of Outsiders Fall 2012 Collection is Prairie-Chic By Souzan Michael | Published 2012-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/band-of-outsiders-fall-2012 References: [style](http://www.style.com/fashionshows/review/F2012RTW-BOUT) & [latimesblogs.latimes](http://latimesblogs.latimes.com/alltherage/2012/02/new-york-fashion-week-fall-2012-band-of-outsiders.html) Ladylike, '50s-inspired fashion may have been taking over the industry for a few seasons now, but the Band of Outsiders Fall 2012 collection made it clear that designer Scott Stemberg is not interested in that Mad Men-esque look. Instead, Stemberg is focused on the [old rugged Southwest](https://www.trendhunter.com/trends/rudsak-ss25-collection) this season. "Yes, it's the Great Plains and the great West, and a little bit of Mexico City," Sternberg told the LA Times after the show. "So it's kind of spaghetti western. For the men, especially, it was definitely time to go to that sort of [western place](https://www.trendhunter.com/trends/out-west-collection)." From [flowing maxi dresses](https://www.trendhunter.com/trends/wild-rose-sparrow) to floral prints and soft colors, the Band of Outsiders Fall 2012 collection is cozy, bohemian and undeniably chic. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Southwest-inspired Fashion:** Opportunities for disruptive innovation in creating unique clothing designs inspired by the Southwest region. - **Bohemian Style:** Opportunities for disruptive innovation in creating comfortable, flowy and unconventional clothing styles. - **Rugged Fashion:** Opportunities for disruptive innovation in creating fashion that is rugged, functional and fashionable. ### Where This Applies - **Fashion Industry:** The fashion industry can take inspiration from Southwest and bohemian trends to produce disruptive fashion innovations. - **Textile Industry:** The textile industry can explore new materials and patterns to cater to the demand for Southwest and bohemian-inspired fabrics. - **Retail Industry:** The retail industry can take advantage of the popularity of the Southwest and bohemian fashion trends to create unique shopping experiences and attract more consumers. ## Related on Trend Hunter - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Expansive Performance Running Lines](https://www.trendhunter.com/trends/bandit-fall-2024.md)