# Musical Tribute Beers The Band Metallica and Budweiser Unveiled Rocking Limited Edition Cans By Ady Floyd | Published 2015-09-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/band-metallica References: [hypebeast](http://hypebeast.com/2015/9/metallica-budweiser) & [budweiser](http://www.budweiser.com/) Heavy metal band [Metallica](https://www.trendhunter.com/trends/fortnite-and-metallica) teamed up with [Budweiser](https://www.trendhunter.com/trends/made-of-america) to created these limited edition beer cans that aim to honor the band's performances in Quebec City. Metallica played two shows on September 14th and 16th, which offered of-age attendees to grab a band-labeled can of Budweiser while rocking out. The cans were packages in a bright red box that contained the band's iconic logo on the front. Each individual can was pure black with both the name Budweiser and Metallica on the front-facing label. Additionally, the cans were accented with classic Metallica lightning bolts and ripples of water droplets. The limited edition cans were only offered to fans during the two shows played in Quebec City. This unique partnership between Labatt's beer and the band Metallica marks the history of the [Centre Vidéotron](https://www.trendhunter.com/trends/fighting-spirit), which is where the shows were performed. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Collaborations:** Opportunity for brands to partner with musicians or artists to create exclusive and collectible products, enhancing the consumer experience. - **Branded Merchandise:** Brands can leverage the popularity of bands or musicians to create branded merchandise, attracting fans and increasing brand visibility. - **Event Exclusive Products:** Creating special edition products exclusively available at events or concerts can drive engagement and create a sense of exclusivity among fans. ### Sectors Adopting This - **Beverage:** Beverage companies can collaborate with musicians to create limited edition cans or bottles, attracting fans and driving sales. - **Entertainment:** Entertainment industry, including music artists and bands, can explore partnerships with brands to create unique merchandise, enhancing the overall fan experience. - **Event Management:** Event management companies have an opportunity to collaborate with brands and musicians to create exclusive products for concerts or events, offering attendees a memorable experience. ## Related on Trend Hunter - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Location-Specific Beer Can Designs](https://www.trendhunter.com/trends/edmonton-beer-can.md) - [Western-Inspired Beer Cans](https://www.trendhunter.com/trends/coors-banquet.md) - [Heritage Beer NFTs](https://www.trendhunter.com/trends/beer-nfts.md) - [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Collectible Canned Water Packs](https://www.trendhunter.com/trends/liquid-death-x-spinal-tap.md) - [Sporty Retro Beer Cans](https://www.trendhunter.com/trends/enjoy-it-like-its-1993.md) - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md)