# Exaggerated Drop Ads The Band-Aid Extra Large Campaign Anticipates Large Wounds By Meghan Young | Published 2012-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/band-aid-extra-large-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/02/johnson-johnson-band-aid-extra-large-skate-swing/) & [jwt](http://www.jwt.com) Kids often take big risks that require big bandages almost immediately afterwards; the [Band-Aid](https://www.trendhunter.com/trends/bandaid-brand) Extra Large campaign encourages the use of a particular brand of big bandages. [Johnson & Johnson](https://www.trendhunter.com/trends/johnson-johnson) has introduced a line of Band-Aids equipped to patch up [large scrapes and bruises](https://www.trendhunter.com/trends/waterproof-clear-adhesive-bandages). The Band-Aid Extra Large campaign was conceived and executed by JWT, an ad agency based in Sao Paulo, Brazil. It depicts a young boy and girl who happen to be surveying the world from a very high perch. The first from the top of a skateboard ramp and the second from a swing. Although their perspectives have been greatly exaggerated, the possibility of large wounds have not been. Régis Fernandez photographed the Band-Aid Extra Large campaign while Christian Faria, Ricardo Kawano and Vinicius Montana art directed it. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 40% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Exaggerated Drop Ads:** Opportunity for creating innovative and attention-grabbing advertisements by exaggerating risks and highlighting the need for specific products or services. - **Big Bandages:** Potential for disruptive innovation in the healthcare industry by developing larger and more effective bandages for treating large scrapes and bruises. - **Kids' Risky Behaviors:** Opportunity to create safety products or educational campaigns that help mitigate risks associated with children's adventurous activities. ### Where This Applies - **Advertising:** Disruptive innovation opportunity for ad agencies to create exaggerated and attention-grabbing advertisements that promote specific products or brands. - **Healthcare:** Innovative potential in the healthcare industry for developing specialized bandages that effectively treat large wounds and accelerate healing. - **Child Safety:** Opportunity for creating innovative safety products or educational campaigns that address the risks associated with children's adventurous behaviors. ## Related on Trend Hunter - [Child-Focused First-Aid Products](https://www.trendhunter.com/trends/welly-products.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Exclusive Anniversary-Honoring Bandages](https://www.trendhunter.com/trends/bandaid-brand.md) - [Fruit-Adorned Adhesive Bandages](https://www.trendhunter.com/trends/adhesive-bandage.md) - [Larger-Than-Life Candy Campaigns](https://www.trendhunter.com/trends/15foot-inflatable.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)