# Consumption-Cutting Incentives Banco Cyan Rewards Customers Who Cut Back on Their Water Usage By Christopher DeLuca | Published 2011-05-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/banco-cyan References: [springwise](http://www.springwise.com/eco_sustainability/bancocyan/) & [bancocyan.br](http://www.bancocyan.com.br/) Banco Cyan, a Brazilian company, rewards its customers for cutting back on their water usage. When customers decide to open a bank account with the company, Banco Cyan looks into their history of water usage and comes up with what their average usage level is. Customers can then [earn points on a monthly basis](https://www.trendhunter.com/trends/incentivized-budgeting) when they stay below their average usage level. The points that customers collect by being eco-conscious can later be redeemed with [participating retailers](https://www.trendhunter.com/trends/retail-consumer-connection). Currently, Banco Cyan has agreements with Submarino, Americanas.com and Blockbuster. Banco Cyan is a marvel solution to getting people to think about how much water they are wasting. By creating an incentive to [minimize water consumption](https://www.trendhunter.com/trends/upfall-shower), Banco Cyan is addressing is the scarcity of the natural resource. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 6% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Water Usage Reduction:** Banco Cyan rewards customers for cutting back on their water usage, creating an opportunity for businesses to develop products and services that promote water conservation. - **Eco-conscious Incentives:** The use of rewards by Banco Cyan to encourage environmentally friendly behavior opens up an innovative market for businesses to create new incentive programs that promote sustainability. - **Partnership Rewards Programs:** Banco Cyan's collaboration with retailers for redeeming earned points highlights the potential for industries to form partnerships that promote customer loyalty and engagement through rewards. ### Industries Being Reshaped - **Banking:** The innovative approach of Banco Cyan in incentivizing customers to reduce water usage presents an opportunity for banks to create similar reward programs that encourage sustainable behaviors among their customers. - **Retail:** Retailers can explore partnerships with Banco Cyan and similar initiatives to participate in eco-conscious rewards programs and attract customers who prioritize sustainability. - **Technology:** The integration of technology platforms by Banco Cyan and other similar companies opens avenues for tech industries to develop innovative solutions that monitor and track water consumption for incentivized programs. ## Related on Trend Hunter - [Rewarding Milk Packaging](https://www.trendhunter.com/trends/milk-bottle-recycling.md) - [Data Savings Account Concepts](https://www.trendhunter.com/trends/data-savings-account.md) - [Scientific Research-Supporting Banks](https://www.trendhunter.com/trends/science-bnk.md) - [Water-Saving Bathroom Capsules](https://www.trendhunter.com/trends/bergvattnet.md) - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Bottle-Free Beverage Dispensers](https://www.trendhunter.com/trends/bon-aqua-water-bar.md) - [Charitable Digital Brochures](https://www.trendhunter.com/trends/co-cosmeticos.md) - [Water Digital Wallet Loyalty Cards](https://www.trendhunter.com/trends/liquid-death-country-club.md) - [Shopping Basket Voting Systems](https://www.trendhunter.com/trends/shopping-basket-voting.md)