# Banana-Flavored Water Elmhurst Naturals' Banana Water is Prepared with a Fruit Concentrate By Laura McQuarrie | Published 2015-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/banana-water References: [bevindustry](http://www.bevindustry.com/articles/88671-banana-water) & [steubenfoods](http://www.steubenfoods.com/elmhurst-naturals/) The creamy texture of bananas makes it a popular addition to smoothies and shakes, which is what makes [Elmhurst Naturals](https://www.trendhunter.com/trends/elmhurst-clean-protein)' Banana Water so unusual. The beverage is formulated from an all-natural banana juice concentrate, which makes it about as potent as eating two full bananas. In terms of some of the benefits of drinking banana water, this beverage boasts a high amount of electrolytes to aid in proper hydration. The ready to drink beverage comes in portable 12-ounce bottles and in addition to the Original banana flavor, the drink also comes in flavor fusions like Passion Fruit and Mango. Following the fame of [coconut water](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon), alternative water beverages like maple, birch, artichoke and more serve as new options for consumers who are looking for exoticism and health in a single bottle. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Alternative Water Beverages:** Disruptive innovation opportunity: Create unique and healthy water alternatives using unconventional ingredients like banana juice concentrate. - **Flavor Fusions:** Disruptive innovation opportunity: Experiment with different flavor combinations, like passion fruit and mango, to create refreshing and unique beverage options. - **Functional Hydration:** Disruptive innovation opportunity: Develop beverages with high electrolyte content to provide enhanced hydration and wellness benefits to consumers. ### Where This Applies - **Beverage Industry:** Disruptive innovation opportunity: Introduce innovative water alternatives and flavor fusions to cater to health-conscious consumers. - **Natural Food Industry:** Disruptive innovation opportunity: Explore the use of natural fruit concentrates to create healthier and tastier beverage options. - **Wellness and Fitness Industry:** Disruptive innovation opportunity: Tap into the growing market of functional hydration beverages that offer electrolyte-rich options for enhanced performance and recovery. ## Related on Trend Hunter - [Banana Bergamot Sparkling Waters](https://www.trendhunter.com/trends/banana-bergamot-sparkling-water.md) - [Flavorful Carbonated Water Lines](https://www.trendhunter.com/trends/banana-berry-bliss.md) - [Better-for-You Banana Cream Sodas](https://www.trendhunter.com/trends/banana-cream-soda.md) - [Supercharged Banana-Free Smoothies](https://www.trendhunter.com/trends/revitalise.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Decadent Cafe-Grade Beverages](https://www.trendhunter.com/trends/banana-cream-drinks.md) - [Banana-Flavored Toothpastes](https://www.trendhunter.com/trends/banana-flavored-toothpaste.md) - [Banana-Based Foam Lattes](https://www.trendhunter.com/trends/banana-cloud-latte.md)