# Tye Dye Frocks Banana Republic Luxe Leisure Line Brings Laid-Back Attire By Meghan Young | Published 2010-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/banana-republic-luxe-leisure References: [fabsugar](http://www.fabsugar.com/Banana-Republics-Thinking-Beach-247-7170457) & [bananarepublic](http://www.bananarepublic.com) A big fan of this particular fashion house, I’m excited to share with you their newest capsule collection: the [Banana Republic Luxe Leisure](https://www.trendhunter.com/trends/br-home) line. Releasing in time for vacationers and early summer shoppers, the collection brings luxury designs to [laid-back attire](https://www.trendhunter.com/trends/uniqlo-loungewear). According to Fab Sugar, the Banana Republic Luxe Leisure line will comprise 40 pieces ranging from $29.50 to $110. From [swimwear to tunics](https://www.trendhunter.com/trends/dandy-del-mar), Simon Kneen of Banana Republic explains, “We’re trying to capture the needs of the customer.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 18% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Laid-back Luxury:** Disruptive innovation opportunity: brands can create more high-end, refined versions of relaxed, comfortable clothing. - **Capsule Collections:** Disruptive innovation opportunity: businesses can create limited collections to meet a specific set of consumer needs, like vacation or summer wear. - **Affordable Luxury:** Disruptive innovation opportunity: companies can give customers a taste of luxury textiles and manufacturing for a lower cost than traditional luxury retailers. ### Where This Applies - **Fashion:** Fashion companies can explore creating lines that combine high-end materials and manufacturing with comfortable, casual styles. - **Retail:** Retailers can offer limited-edition collections that target specific customer needs or seasons. - **Swimwear:** Swimwear companies can create high-end, luxury versions of comfortable, relaxed beachwear. ## Related on Trend Hunter - [Premium Lifestyle Capsules](https://www.trendhunter.com/trends/br-home.md) - [Multi-Material Home Collections](https://www.trendhunter.com/trends/banana-republic-2.md) - [Chic Baby-Focused Collections](https://www.trendhunter.com/trends/br-baby.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Print-Forward Apparel Collections](https://www.trendhunter.com/trends/the-lilly-reserve-collection.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md)