# Banana Peel-Infused Rums The Discarded Banana Peel Rum Repurposes Organic Waste By Laura McQuarrie | Published 2019-12-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/banana-peel-rum References: [barmagazine](https://barmagazine.co.uk/discarded-creates-banana-peel-infused-rum/) & [williamgrant](https://www.williamgrant.com/) After launching Discarded Sweet Cascara Vermouth, William Grant & Sons is expanding its Discarded Spirit Co. portfolio with Discarded Banana Peel Rum. Enjoying a banana calls for the removal of the peel, which is generally discarded but Discarded Spirit Co. sources banana peels from a flavor house to give the organic waste a new life. After drying, fermenting and steeping the peels in alcohol, the rum and banana peel extract come together to form a flavorful product. The [fruity rum](https://www.trendhunter.com/trends/mango-lime-rum) is said to have fresh notes of toffee, and [William Grant & Sons'](https://www.trendhunter.com/trends/batch-bottle) Tom Stannard says that "The best way to describe the flavor is liquid banana bread, distinctive yet comforting." Discarded Banana Peel Rum is recommended on its own, with ginger ale or enjoyed in a cocktail. Image Credit: William Grant & Sons ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Repurposed Organic Waste:** The Discarded Banana Peel Rum repurposes organic waste by sourcing banana peels and transforming them into a flavorful rum. - **Flavor Innovation:** The Discarded Banana Peel Rum offers a unique flavor experience with fresh notes of toffee and a distinctive liquid banana bread flavor. - **Sustainable Spirits:** The Discarded Spirit Co. portfolio focuses on creating sustainable spirits by utilizing ingredients that would otherwise be discarded. ### Sectors Adopting This - **Spirits & Alcohol:** The Spirits & Alcohol industry can explore innovative ways to repurpose organic waste to create unique and sustainable products like the Discarded Banana Peel Rum. - **Flavoring & Extracts:** The Flavoring & Extracts industry has an opportunity to provide flavor houses with banana peels for use in the creation of distinctive products like the Discarded Banana Peel Rum. - **Sustainability & Waste Management:** The Sustainability & Waste Management industry can collaborate with companies like the Discarded Spirit Co. to develop strategies for repurposing organic waste into valuable products. ## Related on Trend Hunter - [Tropically Flavored Gin Spirits](https://www.trendhunter.com/trends/tropically-flavored-gin.md) - [Summery Passionfruit Rum Spirits](https://www.trendhunter.com/trends/bacard-passionfruit.md) - [Fruit Peel Lip Oils](https://www.trendhunter.com/trends/banana-brulee-lip-oil.md) - [Vanilla Rum-Based Spirits](https://www.trendhunter.com/trends/vanilla-and-rum.md) - [Naturally Flavored Rum Spirits](https://www.trendhunter.com/trends/rumsum.md) - [Floral Dandelion-Spiced Rum](https://www.trendhunter.com/trends/warners-distillery.md) - [Chocolate Barrel Smoked Rums](https://www.trendhunter.com/trends/coleccion-visionaria.md) - [South Asian-Inspired Rums](https://www.trendhunter.com/trends/aluna-tropica.md) - [Next-Gen Rum Spirits](https://www.trendhunter.com/trends/dropworks.md)