# Fruity Deep-Fried Snack Cakes Hostess' Deep-Fried Twinkies Now Come in a Sweet Banana Flavor By Katherine Pendrill | Published 2016-12-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/banana-flavor References: [brandeating](http://www.brandeating.com/2016/12/hostess-debuts-new-deep-fried-banana-twinkies.html) & [facebook](https://www.facebook.com/Hostess/photos/pb.145369525544570.-2207520000.1482851481./1162848037130042/?type=3&theater) For those who though that Hostess could not top the [frozen Deep-Fried Twinkies](https://www.trendhunter.com/trends/deep-fried-cheesecake) it debuted earlier this year, the brand has now upped the ante by offering the indulgent snack cakes in a delicious new banana flavor. With a taste that can be described as a cross between [banana bread](https://www.trendhunter.com/trends/banana-bread-granola) and a creme-filled donut, the new treat is perfect for anyone with a sweet tooth. The new Deep-Fried Banana Twinkies put a deliciously fruity twist on the brand's [iconic golden snack cakes](https://www.trendhunter.com/trends/hostess-products). The dish itself features the classic golden sponge cake base wrapped around a sweet banana creme filling. The snack cake is then encrusted in a graham cracker breading that crisps up to create a deliciously crunchy shell when heated in the oven. For those looking to get their hands on the new banana flavor, the Deep-Fried Twinkies can be found in the frozen section at retail stores across the US. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Frozen Deep-fried Snack Cakes:** Opportunity to innovate and create new flavors and variations of deep-fried snack cakes. - **Fruity Twists on Classic Snacks:** Disruptive innovation opportunity to introduce fruit-flavored versions of popular snack products. - **Convenience Store Frozen Desserts:** Innovative potential to create new frozen dessert products for convenience stores. ### Who This Affects Most - **Snack Food Industry:** Opportunity for snack food companies to develop and market deep-fried snack cake products. - **Frozen Food Industry:** Disruptive potential to create new frozen dessert offerings with unique flavors and textures. - **Convenience Store Industry:** Innovation opportunity to expand frozen dessert options in convenience store shelves. ## Related on Trend Hunter - [Comforting Pudding Snack Cakes](https://www.trendhunter.com/trends/banana-puddin-creme-pies.md) - [Thai-Style Banana Fritters](https://www.trendhunter.com/trends/thai-banana-fritters.md) - [Snack Cake Candies](https://www.trendhunter.com/trends/hostess-twinkies-candy.md) - [Baked Good-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-frosted-banana-bread.md) - [Extra-Chocolatey Snack Cakes](https://www.trendhunter.com/trends/chocolate-lovers-twinkies.md) - [Remixed Mashup Snack Cakes](https://www.trendhunter.com/trends/ding-dongs-x-twinkies-mashups.md) - [Carnival-Inspired Snack Cakes](https://www.trendhunter.com/trends/cotton-candy-twinkies.md) - [Miniature Toffee Banana Cakes](https://www.trendhunter.com/trends/banana-upside-down-cake.md) - [Cartoon-Inspired Snack Cakes](https://www.trendhunter.com/trends/mr-kipling-banana-slices.md)