# Fruity Booze Dispensers The Banana Flask Hides Alcohol Under a Healthy Disguise By Matt Ho | Published 2011-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/banana-flask References: [incrediblethings](http://www.incrediblethings.com/food/this-flask-is-bananas-b-a-n-a-n-a-s/) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=23061104) Whip out a flask and you'll be judged, but whip out the Banana Flask and your love for drinking will be well-hid from judgmental eyes. [Urban Outfitters](https://www.trendhunter.com/trends/school-lunch-is-healthcare) has a new way for the avid drinker to hide their drinking with the Banana Flask. Alcohol can now be disguised in a much healthier form thanks to the new [fruity look](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages) that it stays under. Aside from the quirky makeover, this is the [standard flask](https://www.trendhunter.com/trends/jameson-football-flask) that will hold about 4oz of booze with a twist off cap right where the stem of the banana is. The Banana Flask is a playful way to store your booze and it'll certainly keep it hidden from cops should public drinking be involved. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 58% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Disguised Alcohol:** The trend of disguising alcohol in unexpected and unconventional ways, such as the Banana Flask, offers new opportunities for disruptive innovation in the beverage industry. - **Quirky Flasks:** The rising popularity of unique and playful flasks, like the Banana Flask, presents opportunities for disruptive innovation in the accessories and giftware industry. - **Hidden Drinking:** The trend of finding creative and discreet ways to consume alcohol, exemplified by the Banana Flask, creates opportunities for disruptive innovation in the nightlife and events industry. ### Where This Applies - **Beverage:** The beverage industry can explore disruptive innovation by creating new products that incorporate disguised alcohol, catering to consumers looking for unconventional drinking experiences. - **Accessories and Giftware:** The accessories and giftware industry can take advantage of the popularity of quirky flasks, like the Banana Flask, by designing and offering unique and novelty flask options to appeal to a diverse customer base. - **Nightlife and Events:** The nightlife and events industry can leverage the trend of hidden drinking by creating innovative experiences and venues that cater to consumers seeking discreet and unconventional ways to enjoy alcoholic beverages. ## Related on Trend Hunter - [Flask Phone Cases](https://www.trendhunter.com/trends/flask-phone-case.md) - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Hot Sauce Flasks](https://www.trendhunter.com/trends/fiesta-flask.md) - [Tropically Flavored Gin Spirits](https://www.trendhunter.com/trends/tropically-flavored-gin.md) - [Leakproof Adventurer Flasks](https://www.trendhunter.com/trends/yeti-flask.md) - [Miniature Moonshine Jars](https://www.trendhunter.com/trends/moonshine-jar.md) - [Non-Alcoholic Cocktail Flasks](https://www.trendhunter.com/trends/flask-duo.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md)