# Hydrating Brightening Serums The Banana Bright Vitamin C Serum Tackles Dullness & Fine Lines By Laura McQuarrie | Published 2020-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/banana-bright References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Ole_Henriksen_adds_to_Banana_Bright_line_to_target_signs_of_ageing/163275) & [olehenriksen](https://www.olehenriksen.com/coming-soon/banana-bright-vitamin-c-serum/41609.html) Soon, Ole Henriksen will be expanding its beloved Banana Bright line with a new hydrating serum that helps to target signs of aging. The all-new Banana Bright Vitamin C Serum specifically tackles fine lines, dullness, wrinkles, dark spots and uneven texture to support [brighter skin](https://www.trendhunter.com/trends/tree-hut-1) on the face, neck and décolletage. As its name suggests, the Vitamin C Serum is made up of 15% Vitamin C and this star ingredient is joined by other potent additions like polyhydroxy acids (PHAs) and [hyaluronic acid](https://www.trendhunter.com/trends/la-roche-posay). According to Henriksen, "The PHAs help loosen and lift dull skin so that the 15% Vitamin C doesn’t have anything standing in its way to firm and illuminate. That’s how you get that brighter, bouncier-looking skin." Image Credit: Ole Henriksen ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 27% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Banana Brightening Serums:** Opportunities for developing more banana-infused serums for brighter and clearer skin tones. - **Vitamin C Skincare Products:** Opportunities for creating more Vitamin C-infused skincare products that target signs of aging. - **Use of Polyhydroxy Acids in Skincare:** Opportunities for incorporating polyhydroxy acids in skincare to help lift and brighten dull skin. ### Sectors Adopting This - **Skincare Industry:** There is a growing market for skincare products that address signs of aging and focus on brightening and evening skin tone. - **Cosmetics Industry:** The cosmetics industry has opportunities to expand products lines to include skincare products, such as Vitamin C serums and polyhydroxy acid-infused creams. - **Beauty and Wellness Industry:** As more consumers focus on plant-derived and natural ingredients, the beauty and wellness industry can benefit from utilizing banana in skincare and promoting its skin benefits. ## Related on Trend Hunter - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Brightening Banana Serums](https://www.trendhunter.com/trends/banana-bliss.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Hydrating Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright-serum.md) - [Instantly Illuminating Moisturizers](https://www.trendhunter.com/trends/banana-bright-instant-glow-moisturizer.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [Gentle Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md)