# Instantly Illuminating Moisturizers The Banana Bright+ Instant Glow Moisturizer Simplifies Prep By Laura McQuarrie | Published 2024-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/banana-bright-instant-glow-moisturizer References: [popsugar](https://www.popsugar.com/beauty/ole-henriksen-banana-bright-instant-glow-moisturizer-review-49348701) & [olehenriksen](https://olehenriksen.com/products/banana-bright-glow-moisturizer)  The Banana Bright+ Instant Glow Moisturizer is the newest addition to [OLEHENRIKSEN's](https://www.trendhunter.com/trends/peach-glaze-collection) Truth Collection and it's an instantly illuminating solution for one-step makeup prep. This brightening moisturizer is infused with Gold-Complexed Vitamin C, hyaluronic and polyglutamic acids, niacinamide, Scandinavian cloudberry seed oil and pearlescent pigments for a radiant, lit-from-within finish. This lightweight and creamy brightening moisturizer energizes with a naturally derived citrus fragrance that makes the application process sensorial. This moisturizer inspired by the brand's hero Banana Bright+ Eye Crème builds on its best qualities, all the while considering the needs of makeup lovers who want to simplify their routines and supercharge their skin with hydration, firmness and a refreshed look. As part of an eight-week clinical study on 35 people, 100% reported that the Banana Bright+ Instant Glow Moisturizer improved the look of makeup. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 59% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Instant-glow Skincare:** Capitalizing on the demand for quick beauty solutions that provide immediate radiance and ease of use. - **Sensorial Beauty Products:** Innovating products with immersive sensory experiences to enhance the application process and customer satisfaction. - **Multi-benefit Hydrating Formulas:** Developing moisturizers that combine multiple skin-nourishing components for enhanced hydration and skin rejuvenation. ### Industries Being Reshaped - **Beauty and Skincare:** Dynamic sector ripe for innovations in instant glow products and sensorial enhancements for better user experience. - **Cosmetics and Makeup:** Opportunity to create synergistic products that simplify makeup application and offer skincare benefits simultaneously. - **Personal Care and Wellness:** Space for advancement in multi-functional skincare formulations that cater to consumers seeking efficient beauty routines. ## Related on Trend Hunter - [Brightening Banana Serums](https://www.trendhunter.com/trends/banana-bliss.md) - [Day-to-Night Cloudberry Moisturizers](https://www.trendhunter.com/trends/cloudberry-bright-moisture-cream.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Sensorial Brightening Creams](https://www.trendhunter.com/trends/hydrating-sorbet-cream.md) - [Tubed Brightening Primers](https://www.trendhunter.com/trends/brightening-face-primer.md) - [Complexion-Improving Lightweight Moisturizers](https://www.trendhunter.com/trends/brightening-gel-cream.md) - [Multi-Benefit Eye Treatments](https://www.trendhunter.com/trends/instant-bright-eye.md) - [Peach-Powered Sensorial Skincare](https://www.trendhunter.com/trends/peach-glaze-collection.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md)