# Wealth Disparity Ads The Banamex/CDC Erase the Difference Campaign Addresses Mexico's Dilemma By Meghan Young | Published 2014-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/banamexcdc-erase-the-difference References: [adeevee](http://www.adeevee.com/2014/05/banamex-cdc-houses-gardens-buildings-development-print/) & [publicis-mexico](http://publicis-mexico.com) The prevalence of Photoshop in modern society will undoubtedly make people skeptical of the Banamex/CDC Erase the Difference ad campaign. The images are so shocking, how could they not have been manipulated in some shape or form? Yet the campaign assures viewers that "this image has not been modified. It's time to change that." Conceived and executed by [Publicis](https://www.trendhunter.com/trends/love-has-no-labels1), an ad agency based in Mexico City, Mexico, the Banamex/CDC Erase the Difference ad campaign encourages people to help dispel the [wealth disparity](https://www.trendhunter.com/trends/making-space1) in the country. Powerfully shot by photographer Oscar Ruíz, it depicts the stark line between the wealthy and the impoverished. The aerial images show that the dichotomy between the two are not exaggerated in the least. The contrast is almost unbelievable. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Wealth Disparity Awareness:** Disruptive innovation opportunity: Create campaigns and initiatives that raise awareness about wealth inequality and encourage action. - **Authentic Visual Representations:** Disruptive innovation opportunity: Develop creative solutions that showcase the reality of social issues through visually impactful and unedited photographs or videos. - **Corporate Social Responsibility:** Disruptive innovation opportunity: Develop strategies and initiatives that promote social and economic equality, and address wealth disparity as a priority within organizations. ### Industries Being Reshaped - **Advertising and Marketing:** Disruptive innovation opportunity: Create new approaches and techniques for advertising campaigns that challenge traditional beauty standards and highlight social issues. - **Photography:** Disruptive innovation opportunity: Develop innovative techniques and technologies that capture authentic and unedited visuals to document social inequalities. - **Corporate Social Responsibility:** Disruptive innovation opportunity: Integrate wealth disparity and social inequality as key focus areas in corporate social responsibility programs, forging strategic partnerships for impactful change. ## Related on Trend Hunter - [Naturalistic Taco Stand Campaigns](https://www.trendhunter.com/trends/street-photography-campaign.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Provocative Tequila Campaigns](https://www.trendhunter.com/trends/censored-truth.md) - [Awareness-Raising Poverty Campaigns](https://www.trendhunter.com/trends/unaccept-inequality.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md)