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# Nature-Infused Riverside Hotels
BLUE Created the BAN Villa Hotel in the Chinese Countryside

By Elena Rahman | Published 2021-10-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/ban-villa-hotel
References: [dezeen](https://www.dezeen.com/2021/10/20/blue-ban-villa-hotel-chinese-countryside/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dezeen+%28Dezeenfeed%29) & [b-l-u-e.net](https://www.b-l-u-e.net/)

The Beijing-based architecture studio [BLUE](https://www.trendhunter.com/trends/blue-insight-cave-space) completed the build of the BAN Villa Hotel in the Jijiadun Village. Located approximately 1.5 hours by car from Shanghai, the village is now equipped with a [nature-infused riverside hotel](https://www.trendhunter.com/trends/villa-by-the-river) that appears to float in the distance.

The hotel is surrounded by a small river on a rectangular site. The local government invited the architects to [revitalize the village](https://www.trendhunter.com/trends/luxeisland-farm) in an effort to encourage visitors and tourism. Each building in the complex is designed in varying rectangular shapes and clad in fresh white siding. Urbanization in China is leading to a hollowing-out of its rural areas. The architects aimed to introduce creative industries into the village while respecting the rural landscape and retaining the area's vitality.

Image Credit: BLUE

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 76% | Activity: 53% | Freshness: 10%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### Why This Trend Is Growing

- **Nature-infused Hotels:** Opportunity to incorporate natural elements into hotel design for a unique experience.
- **Rural Tourism:** Opportunity to revitalize rural areas by creating tourism destinations that respect and preserve natural landscapes.
- **Sustainable Architecture:** Opportunity to incorporate sustainable design practices into hotel architecture for sustainable tourism and conservation of natural resources.

### Industries Being Reshaped

- **Hospitality Industry:** Incorporating natural elements and sustainable practices in hotel design can attract tourists seeking unique experiences while also promoting sustainable tourism.
- **Architectural Design Industry:** Opportunity to create sustainable and nature-infused designs for hotels that take into account the local environment and culture.
- **Tourism Industry:** Promoting rural tourism through sustainable and nature-infused hotels can create new opportunities for tourism development and economic growth in rural areas.

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