# Hypnotic Beverage Branding Bamboozle Wine Packaging Alludes to the Illusion of Infused Flavors By Amelia Roblin | Published 2013-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bamboozle-wine-packaging References: [thedieline](http://www.thedieline.com/blog/2013/12/16/bamboozle.html) & [thecreativemethod](http://www.thecreativemethod.com/) You will discover something curious about the contents of Bamboozle Wine packaging, and the branding strategy does a clever and captivating job of referencing this peculiarity. The white wine seems to exude the flavor of [passion fruit](https://www.trendhunter.com/trends/fruit-bliss), although this was not actually included in the making process. Drinkers will experience a taste delusion, so an optical illusion was integrated into the label to give the eyes an equivalent experience. Two different types of hypnotic patterns have been printed as prominent visual features, picturing a seemingly swirling and shaking set of checkered circles and a grid of apparently distorted squares. A side effect of the Creative Method's Bamboozle Wine packaging is that you may feel drunker than you are when you look at it. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Illusion Packaging:** Integrate illusion and optical trickery through packaging design to enhance customer intrigue and perception of the product. - **Sensory Disruption:** Market products that hint at certain flavors but have a surprising taste profile to create memorable and mind-bending experiences for customers. - **Psychedelic Branding:** Incorporate vibrant and mesmerizing designs that play with patterns and colors to engage customers and create a unique brand identity. ### Where This Applies - **Alcohol:** Distilleries and wineries can use illusion packaging and sensory disruption to create unique tasting experiences and stand out on store shelves. - **Food:** Food companies can create products that hint at certain flavors but have surprising taste profiles, enticing customers with memorable and mind-bending experiences. - **Design:** Designers can enhance brand identities and customer engagement by incorporating psychedelic branding that plays with patterns and colors. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md)