# Soothing Bamboo Serums The Keep Cool and Soothe Bamboo Serum Calms Skin with Cica By Laura McQuarrie | Published 2019-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bamboo-serum References: [allure](https://www.allure.com/gallery/new-k-beauty-products-july-2019-launches) & [bigelowchemists](https://www.bigelowchemists.com/keep-cool-bamboo-serum-1-7-oz.html) The Keep Cool and Soothe Bamboo Serum makes the most of hydrating bamboo water, a low-molecular-weight hyaluronic acid and a high concentration of cica extract to moisturize, revitalize and calm skin that's dry. The product is best used morning and night following [a toner](https://www.trendhunter.com/trends/redness-relief-soothing-toner) and is gentle enough to be used over the entire face. Cica, the popular K-beauty ingredient, can now be found in a variety of [serums, masks, moisturizers](https://www.trendhunter.com/trends/redness-soothing-serum) and other skincare products for its incredible ability to soothe skin. As sensitive-skin friendly ingredients are popular in Korea where pollution is high, cica plays a role in helping to settle everything from inflammation and redness to irritations. Now, a variety of [K-beauty products](https://www.trendhunter.com/trends/hanyul-2) are introducing this potent plant extract and its numerous benefits to consumers in North America. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cica-infused Skincare:** The popularity of cica as a soothing ingredient in skincare products is growing, presenting opportunities for innovative formulations and product lines. - **Hydrating Bamboo Water:** The use of hydrating bamboo water in skincare products is on the rise, creating potential for new moisturizers, serums, and other skincare solutions. - **Sensitive-skin Friendly Ingredients:** With a growing demand for skincare products suitable for sensitive skin, there is an opportunity to develop new formulations and expand product ranges with gentle and soothing ingredients. ### Who This Affects Most - **Skincare:** The skincare industry can capitalize on the trend by developing cica-infused products that target specific skin concerns and expand their appeal to a wider range of consumers. - **Beauty:** The beauty industry can explore the use of hydrating bamboo water in various products and develop innovative ways to incorporate this ingredient into makeup, haircare, and bodycare items. - **Health and Wellness:** The health and wellness industry can leverage the trend of sensitive-skin friendly ingredients by creating holistic skincare solutions that promote overall well-being and offer skin-soothing benefits. ## Related on Trend Hunter - [Sensitive-Skin-Friendly Pine Serums](https://www.trendhunter.com/trends/pine-calming-cica-ampoule.md) - [Super-Soothing Jade Serums](https://www.trendhunter.com/trends/green-jade-calm-serum.md) - [Barrier-Soothing Frozen Serums](https://www.trendhunter.com/trends/frozen-serum.md) - [Botanical Korean Skincare Duos](https://www.trendhunter.com/trends/artemisia-cica.md) - [Comforting Daily Serums](https://www.trendhunter.com/trends/redness-reducing-serum.md) - [Soothing Mung Bean Skincare](https://www.trendhunter.com/trends/mixsoon-mung-bean-seed-essence.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Concentrated Brightening Serums](https://www.trendhunter.com/trends/heartleaf-teca-capsule-serum.md)