# Literal Bamboo Beverage Branding The Conceptual Bamboo Juice Looks Like a Stick of the Plant By Michael Hemsworth | Published 2017-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bamboo-juice References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/07/bamboo-juice-concept.html) & [smartdesign.kg](http://www.smartdesign.kg/) The Bamboo Juice branding takes things in a literal direction in order to identify a potential way to draw the attention of consumers in the grocery store. Conceptually designed by Marcel Sheishenov, the [beverage can](https://www.trendhunter.com/trends/wenlock-spring) has been constructed to literally look like a piece of bamboo in order to convey the [natural, refreshing properties of the drink](https://www.trendhunter.com/trends/multifunctional-juices). Consumer preferences are shifting towards healthy, natural options which has many companies looking for ways to boast the healthful features of a product to retain relevancy in the modern CPG market. The Bamboo Juice brand identifies how a [literal approach](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) can be taken to speak to consumer preferences for freshness, while also playing to their desire for whimsy when it comes to retail. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Literal Branding:** Brands can draw attention by taking a literal approach to their packaging design, conveying the natural properties of their product. - **Whimsical Retail:** Incorporating elements of whimsy in retail packaging can align with consumer desire for playfulness and fun. - **Natural Refreshment:** Consumers are increasingly seeking out healthy and natural options, presenting opportunities for brands to highlight the refreshing properties of their products. ### Who This Affects Most - **CPG Market:** Companies in the Consumer Packaged Goods market can explore literal branding techniques to capture consumer attention and communicate healthful features of their products. - **Beverage Industry:** Beverage brands can differentiate themselves by incorporating whimsical design elements that appeal to consumer desire for fun and novelty. - **Grocery Retail:** Grocery retailers can leverage the trend of natural refreshment by highlighting products that offer natural and refreshing qualities, resonating with health-conscious consumers. ## Related on Trend Hunter - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Gen Z Bubble Tea Branding](https://www.trendhunter.com/trends/joyba-1.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Sparkling Bamboo Beverages](https://www.trendhunter.com/trends/bamboo-beverage.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md)