# Fairytale Fantasy Retailers The Bambini by Denis Kosutic Store Appeals to Children's Imagination By Alexandra Serrano | Published 2013-05-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/bambini-by-denis-kosutic References: [frameweb](http://www.frameweb.com/news/bambini-by-denis-kosutic) & [deniskosutic](http://www.deniskosutic.com/) With retailers going beyond conventional means to create stimulation retail spaces, the Bambini by Denis Kosutic store concept adds an imaginative flair to children's retail. Located in Vienna, Bambini is a mecca for luxury fashion for children. The retail space boasts features inspired by fairytale fantasy with surreal accents. Nostalgic florals are a prominent theme that appear in the carpets, wallpaper, drapery and furnishings. In addition, the decor stands out with its "surreal objects such as a plaster frieze of supersized mushrooms, lollipops and pears and fruit-shaped mirrors along the walls," says Frame Magazine of the store. Indeed this retail space captures the attention of its younger clients, making it a magical place for them to play dress-up. The Bambini by Denis Kosutic boasts a distinctive design that is sure to also delight adults seeking a nostalgic return to their childhood. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Stimulation Retail Spaces:** Creating retail spaces that go beyond conventional means to engage and captivate customers, offering immersive and imaginative experiences. - **Nostalgic Imagery:** Incorporating nostalgic elements, such as florals and familiar objects, to evoke a sense of comfort and familiarity in retail spaces. - **Playful Luxury:** Combining high-end fashion with playful and whimsical design elements to appeal to both children and adults. ### Who This Affects Most - **Luxury Children's Fashion:** The industry of high-end clothing and accessories designed specifically for children, offering unique and memorable shopping experiences. - **Interior Design:** The field of designing and creating visually immersive spaces, incorporating imaginative and thematic elements to enhance the overall experience for customers. - **Fashion Retail:** The industry of selling clothing and accessories, with a focus on creating engaging and memorable retail spaces that go beyond traditional store layouts. ## Related on Trend Hunter - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Metaverse-Inspired Retail Interiors](https://www.trendhunter.com/trends/mango-teen.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md) - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md)