# Ethereal Snowy Editorials The Bambi 'White on White' Shoot Conveys a Sense of Purity By Meghan Young | Published 2012-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bambi-white-on-white References: [fashionising](http://www.fashionising.com/pictures/b--The-purity-of-white-20978.html) & [bambimagazine](http://bambimagazine.com/) The ethereal quality of the Bambi 'White on White' editorial makes Factor Women model Maddy appear either like an angel from heaven or a stunning snow queen. Appropriately titled, the photo shoot showcases a slew of [white outfits on a white backdrop](https://www.trendhunter.com/trends/jiyongkim-fw25). Instead of drowning out the elegant ensembles, the alabaster backdrop accentuates them. The Bambi 'White on White' editorial was styled by Theresa Demaria. Maddy is draped in [soft shapes and romantic textures](https://www.trendhunter.com/trends/wild-rose-sparrow). The Bambi White on White editorial was shot by Joshua Alexandre Haines for the magazine's ninth issue. According to the American photographer, "The images exude an [etherial quality](https://www.trendhunter.com/trends/velvet-heat) which conveys the sense of nothing being there save for these pure feelings. Feeling such as lust, vulnerability, control, and longing." ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 63% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Ethereal Fashion:** Opportunity for innovative designs that utilize white color schemes and soft textures to create a sense of purity and elegance. - **Monochrome Photography:** Disruptive innovation in the field of photography that explores the use of white backdrops to accentuate fashion ensembles and convey a dreamy, ethereal quality. - **Romantic Styling:** Opportunity for fashion stylists to experiment with soft shapes and romantic textures to enhance the beauty and elegance of fashion editorials. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to create ethereal and pure fashion collections that utilize white color schemes and romantic textures. - **Photography:** Disruptive innovation in photography techniques that focus on monochrome styles, utilizing white backdrops to create an ethereal aesthetic. - **Editorial Design:** Opportunity for designers to create visually stunning and impactful magazine editorials that showcase white fashion ensembles in a dreamy and romantic setting. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Edgy Winter Boots](https://www.trendhunter.com/trends/naked-wolfe-bambi-boot.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md)