# Road Pest Ads The Balta Insurance Campaign Promotes Protection Against Many Auto Accidents By Meghan Young | Published 2014-05-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/balta-insurance References: [adeevee](http://www.adeevee.com/2014/05/balta-insurance-road-pests-print/) & [ddb](http://www.ddb.com/) There are a million and one ways to get into a car accident and the Balta Insurance ad campaign points out a few of them. Focusing not only on road conditions, but also on the roles people play in these unfortunate scenarios, it brings to light many [distractions and deceptions](https://www.trendhunter.com/trends/project-yellow-lights-love-story) such as potholes hiding underneath dark pools of water, opinionated backseat drivers and even the driver's own hunger pangs. The Balta Insurance ad campaign was conceived and executed by [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad), an ad agency based in Riga, Latvia. It reads, "Balta Casco provides insurance against all road pests." The latter part of that statement is visualized through the use of insects decorated in ways that embrace these dangerous distractions. Thus, the Balta Insurance ad campaign is quite surreal in a comical way. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Distracted Driving Awareness:** Opportunity for developing innovative campaigns or technologies that raise awareness about the dangers of distracted driving. - **Creative Insurance Advertising:** Opportunity for ad agencies to create visually engaging and humorous campaigns that promote insurance coverage in unique ways. - **Hidden Hazards Identification:** Opportunity to develop technologies or strategies that help drivers identify hidden hazards on the road, such as potholes disguised as dark pools of water. ### Industries Being Reshaped - **Automotive Insurance:** Opportunity for insurance companies to offer comprehensive coverage that protects against various types of auto accidents, including distractions and deceptions. - **Advertising and Marketing:** Opportunity for ad agencies to specialize in creating visually surreal and comical campaigns that grab attention and promote different products or services. - **Road Safety Technology:** Opportunity for tech companies to develop innovative solutions that help drivers identify and navigate hidden hazards on the road. ## Related on Trend Hunter - [Authenticity-Forward Insurance Campaigns](https://www.trendhunter.com/trends/allianz-ireland.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)