# Mood-Boosting Sparkling Water Mood-Boosting Sparkling Water Brand Baloo Debuts in the U.S. Market By Kanesa D | Published 2022-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/baloo References: [bevnet](https://www.bevnet.com/news/2022/mood-boosting-sparkling-water-brand-baloo-bursts-onto-the-market) & [drinkbaloo](https://drinkbaloo.com/)  [Baloo](https://www.trendhunter.com/trends/baloo-weighted-blanket), a [functional sparkling water](https://www.trendhunter.com/trends/line-of-sparkling-waters) brand pioneered by Erica Hess and Lindsay Godard, has just introduced its debut lineup of mood-boosting beverages which are aimed at the Gen-Z and millennial markets. Crafted using zero calories and zero grams of sugar, Baloo contains nootropics like 5-HTP, L-Tyrosine, and GABA, which work to boost your mood and increase [adaptogens that help manage stress](https://www.trendhunter.com/trends/sekwl). “As two busy women juggling life’s challenges [...], we don’t have time to remember to take a million different pill subscriptions. We wanted to use the functional ingredients we found in pill form, but in an on-the-go functional beverage. Through Baloo, we were able to create not only a great tasting beverage, but create a community that celebrates health, happiness, wellness and vitality,” explains Co-Founder Lindsay Godard. Over the course of the upcoming year, Baloo will expand to roughly 800 retail locations. It is now available on the brand’s website for direct-to-consumer sales. Image Credit: Baloo ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 83% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverages:** Opportunity for other beverage companies to incorporate nootropics and adaptogens in their products to cater to the health-conscious and wellness-focused market segments. - **Nootropics:** Opportunities for pharmaceutical companies to explore alternative ways of delivering nootropic supplements, such as through beverages, for the convenience and appeal of the on-the-go market. - **Direct-to-consumer Sales:** Opportunities for other brands to market and sell their products directly to consumers for the convenience of online shopping and the ability to gather data on consumer behavior and preferences. ### Where This Applies - **Beverage Industry:** Baloo's success highlights opportunities for new functional and healthy products in the beverage market targeting health-conscious consumers. - **Pharmaceutical Industry:** The utilization of nootropics in Baloo's beverages creates opportunities for pharmaceutical companies to explore new ways of delivering supplements for consumers geared towards mental health. - **E-commerce Industry:** Baloo's successful direct-to-consumer sales strategy highlights opportunities for brands to leverage online channels as an effective way to reach customers and gather valuable insights about their preferences. ## Related on Trend Hunter - [Functional Alcohol-Free Refreshments](https://www.trendhunter.com/trends/bonbuz-functional-fizz.md) - [RTD Sparkling Adaptogenic Beverages](https://www.trendhunter.com/trends/mingle-mood.md) - [Kava-Infused Seltzers](https://www.trendhunter.com/trends/dialed-moods.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Calming Botanical Waters](https://www.trendhunter.com/trends/botanical-waters.md) - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md) - [Functional Mood Beverages](https://www.trendhunter.com/trends/dialed-mood.md) - [Caffeinated Functional Sparkling Waters](https://www.trendhunter.com/trends/heywell-x-foxtrot.md) - [Non-Alcoholic Functional Tonics](https://www.trendhunter.com/trends/mood-by-boochcraft.md)