# Puffy Duvet Jackets The Balmung 'Greyshit' Collection is Filled with Rad Wacky Fashions By Meghan Young | Published 2010-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balmung-greyshit References: [lifelounge](http://www.lifelounge.com/fashion/news/balmung-is-the-sort-of-grayshit-that-gaga-would-wear-.aspx) & [balmungtokyo.web.fc2](http://balmungtokyo.web.fc2.com/) Looking over the images of the Balmung 'Greyshit' collection, it's no surprise that this label has supplied pieces to none-other-than Lady Gaga herself for performances since 2008. Eccentric to say the least, Japanese fashion designer Hachi continually pushes the boundaries of design. The Balmung 'Greyshit' collection is no exception. Although there are some tamer, streetwear outfits, overall the line focuses on the bizarre. From fin-like ruffles to lighted, transparent jackets, this is stuff only the Japanese could think up. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 64% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Eccentric Fashion:** There is an opportunity to create bold and wacky fashion designs to cater to the consumer's growing demand for unique and personalized style. - **Streetwear:** The streetwear market is growing, and there is an opportunity to incorporate bold designs and unconventional materials into clothing items such as jackets and coats to capture the interest of consumers. - **Lighted Fashion:** Innovations in wearable technology can potentially be incorporated into fashion designs such as lighted jackets, offering an innovative product that is sure to catch the eye. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry have the opportunity to foster uniqueness and creativity in their designs to cater to the shifting demands of consumers for more eccentric clothing items. - **Wearable Technology:** There is an opportunity for the wearable technology industry to partner with the fashion industry in developing innovative products such as lighted transparent jackets that cater to fashion-conscious consumers. - **Entertainment:** The entertainment industry, particularly music, has the chance to leverage eccentric and wacky designs to create unique stage costumes that stand out and captivate audience attention, similar to Lady Gaga's Balmung collection. ## Related on Trend Hunter - [Statement Jacket Collections](https://www.trendhunter.com/trends/cult-gaia-x-raxxy.md) - [Seasonal Outerwear Designs](https://www.trendhunter.com/trends/uniqlo-puffertech.md) - [Modern Padded Jackets](https://www.trendhunter.com/trends/padded-collection.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Ultra-Warm 3D Baffling Jackets](https://www.trendhunter.com/trends/helium-diamond-fuse-jacket.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Oversized Winter Fashion Collections](https://www.trendhunter.com/trends/american-symphony.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Transparent Puffer Jackets](https://www.trendhunter.com/trends/solament.md)