# Historically-Informed Candle Fragrances Balmain's New Candle Was Created with Trudon By Elena Rahman | Published 2022-01-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/balmains-new-candle References: [wallpaper](https://www.wallpaper.com/beauty-grooming/olivier-rousteing-interview-balmain-trudon-candle) & [balmain](https://www.balmain.com/gb)  Balmain's new candle fragrance was a collaborated project between the Balmain brand a historical French candlemaker Trudon. Trudon is known for its "reliance on archives, savoir-faire, and legacies as ket ingredients in the creation of offerings that are very much of today," as Olivier Rousteing, creative director of Balmain, explains. The new Balmain-Trudon candle is a limited edition fragrance derived from the Ernesto Trudon scent. The fragrance boasts a floral and slightly more delicate edition of the classic Ernesto scent. Ernesto relies heavily on tobacco, cedar, and gunpowder notes, as it is inspired by a Havana hotel during the Cuban Revolution. The Balmain-Trudon aims to create a feminine version of the iconic scent with a focus on tobacco and leather scents. Image Credit: Balmain ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 49% | Activity: 31% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Collaborative Historic Branding:** A trend of brands forming partnerships with historic companies to create unique and meaningful products. - **Limited Edition Fragrances:** A trend of brands releasing exclusive fragrances in limited quantities to create a sense of scarcity and exclusivity. - **Gendered Fragrance Variations:** A trend of fragrances traditionally known as masculine being released in feminine variations. ### Industries Being Reshaped - **Luxury Home Fragrance:** There is an opportunity for luxury home fragrance brands to collaborate with historic fragrance makers to create unique scents that tell a story. - **Limited Edition Retail:** Retailers can take advantage of the appeal of exclusive fragrances by releasing limited edition products to create a sense of urgency among consumers. - **Beauty and Personal Care:** Gender neutral fragrance brands can innovate by tapping into the potential of adaptation of traditionally masculine scents into feminine variations. ## Related on Trend Hunter - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Magazine-Collaborative Elevated Candles](https://www.trendhunter.com/trends/amborxyde-17.md) - [Luxurious Fragrant Candles](https://www.trendhunter.com/trends/initio-parfums.md) - [Regal Inaugural Candle Collections](https://www.trendhunter.com/trends/alexander-mcqueen-4.md) - [Collaborative Menswear Brand Candles](https://www.trendhunter.com/trends/le-pre-candle.md) - [Graphite-Scented Candles](https://www.trendhunter.com/trends/bougie-graphite.md) - [Parisian Romance-Inspired Candle Lines](https://www.trendhunter.com/trends/luxury-home-fragrance.md) - [Artful Heated Candle Warmers](https://www.trendhunter.com/trends/infra-luna.md) - [Sophisticated Candle Collections](https://www.trendhunter.com/trends/sophisticated-candle-collection.md)