# Couture Hair Catalogs The Fall/Winter Balmain Hair Campaign Highlights Unconventional Men's Styles By Riley von Niessen | Published 2016-10-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balmain-hair References: [fuckingyoung.es](http://fuckingyoung.es/balmain-hair-couture-fw16-campaign/) & [balmainhair](http://www.balmainhair.com/) [Balmain Hair](https://www.trendhunter.com/trends/les-ternels-de-balmain) is a subset of the celebrated French luxury house -- specializing in designer products, accessories and the latest in [high-fashion styles](https://www.trendhunter.com/trends/zara-hair-1). For its Fall/Winter 2016 campaign, Balmain Hair focuses in on a number of male models, all who sport different cuts. While one muse is shown with short hair that seems to require little upkeep in terms of styling, another has his long locks slicked back with the sides are shaven, making for a futuristic look that's artfully unconventional. In order to generate these looks, Balmain Hair employed the talents of Frankie Boyd and had photographer An Le get the shots. With its Fall/Winter campaign, Balmain Hair aims to highlight some of the [latest looks for men](https://www.trendhunter.com/trends/mens-haircare-bundles) and promote the products which help to achieve these appearances. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Unconventional Men's Styles:** Disruptive innovation opportunity: Develop new hair products and styling techniques that cater to men seeking unique and unconventional hairstyles. - **Futuristic Haircuts:** Disruptive innovation opportunity: Create a salon experience that specializes in futuristic haircut designs and uses cutting-edge techniques and tools. - **High-fashion Hair Campaigns:** Disruptive innovation opportunity: Collaborate with luxury fashion houses to create hair campaigns that align with the latest fashion trends and showcase innovative hair products. ### Industries Being Reshaped - **Luxury Fashion:** Disruptive innovation opportunity: Integrate haircare products and styling services into luxury fashion brands, creating a seamless shopping experience for fashion-conscious consumers. - **Men's Grooming:** Disruptive innovation opportunity: Develop a range of grooming products specifically designed for men's unconventional hairstyles, tapping into the growing demand for male self-expression. - **Photography:** Disruptive innovation opportunity: Establish a photography studio or agency that specializes in capturing high-fashion hair campaigns, offering a unique visual perspective to hair brands and fashion houses. ## Related on Trend Hunter - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md) - [Seasonal Hair Care Campaigns](https://www.trendhunter.com/trends/olaplex-no7-bonding-oil.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Gilded Hair Collections](https://www.trendhunter.com/trends/zara-hair.md)