# Luxe Hair Growth Systems Balmain's Three-Step System Luxuriously Stimulates New Growth By Laura McQuarrie | Published 2022-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balmain-hair-growth-system References: [newbeauty](https://www.newbeauty.com/launch-list-the-best-hair-care-launching-in-august/1) [Balmain's](https://www.trendhunter.com/trends/les-ternels-de-balmain) [three-step system](https://www.trendhunter.com/trends/scalp-vitality) is a luxe solution for [thinning hair or hair loss](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection) and it stimulates new growth with a Bodifying Shampoo, a Bodifying Conditioner and an Activating Scalp Treatment. With its research, the brand determined that two-thirds of men are affected by hair loss by the age of 38, and about 85 percent by the age of 50—and this is often a result of high levels of dihydrotestosterone (DHT), a male steroid hormone. The brand's Stimulating Complex (Procapil, caffeine and menthol) helps to prevent DHT from forming. The Balmain Hair Couture Balmain Homme product trio shares not just a luxe hair care experience with targeted formulas but also the alluring, signature scent of Balmain Homme: bergamot, amber and grounding sandalwood. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 77% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Luxe Hair Growth Systems:** Luxurious hair growth systems are becoming more popular as consumer demands for effective and luxurious hair care options increase. - **Preventing Hair Loss with Stimulating Complex:** The use of a stimulating complex in hair care products to prevent hair loss caused by male steroid hormone dihydrotestosterone presents an innovative opportunity. - **Targeted Formulas for Thinning Hair:** The development of targeted formulas for thinning hair provides an opportunity for the hair care industry to cater to a specific consumer need. ### Industries Being Reshaped - **Hair Care:** The hair care industry can benefit from creating effective and luxurious solutions for hair loss and thinning hair. - **Beauty:** The beauty industry can incorporate innovative hair growth technology and products to their offerings to cater to a wider audience. - **Men's Grooming:** The men's grooming industry can increase its product line by offering targeted solutions for male pattern baldness using stimulating complexes. ## Related on Trend Hunter - [Hair Density-Focused Collections](https://www.trendhunter.com/trends/serene-scalp.md) - [Custom Hair Growth Solutions](https://www.trendhunter.com/trends/custom-hair-growth.md) - [Growth Booster Haircare](https://www.trendhunter.com/trends/bouf.md) - [Two-Step Scalp Care Systems](https://www.trendhunter.com/trends/scalp-care-system.md) - [Innovative Plant-Based Hair Products](https://www.trendhunter.com/trends/hair-wellness-system.md) - [Science-Backed Hair Solutions](https://www.trendhunter.com/trends/truescience-hair-care-system.md) - [Repairing Haircare Lines](https://www.trendhunter.com/trends/repairing-haircare1.md) - [Onion Haircare Systems](https://www.trendhunter.com/trends/onion-peptides-hair-stimulation-system.md) - [Growth-Boosing Hairline Rollerballs](https://www.trendhunter.com/trends/biopilixin-hairline-booster.md)