# Urban Luxury Eyewear Ads The Balmain Fall/Winter 2014 Campaign Preview Boasts a Young Aesthetic By Jana Pijak | Published 2014-07-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/balmain-fallwinter-2014 References: [fuckingyoung.es](http://fuckingyoung.es/balmain-fallwinter-2014-campaign-preview/) & [balmain](http://www.balmain.com/) The [Balmain](https://www.trendhunter.com/trends/chivas) Fall/Winter 2014 campaign preview embodies modern luxury. This advertorial features Jackson Hale who stars alongside supermodels Cara Delevingne and Jourdan Dunn. This [urban advertorial](https://www.trendhunter.com/trends/back-to-the-city) embodies the luxury label’s youthful aesthetic and features leather-clad styling by Katie Grand. While Jackson sports the label’s classic motorcycle jacket, his female costars don knitted dresses and oversized hoop earring accessories. The model stars are lensed in a studio setting while donning the label’s [sleek eyewear accessories](https://www.trendhunter.com/trends/inaugural-eyewear-collection) that accent their elegant ensembles. The Balmain Fall/Winter 2014 eyewear campaign is captured by Mario Sorrenti and promises to stun the label’s fans when its full set of images that are set to be released in the coming months. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Youthful Luxury:** Disruptive innovation opportunity: Creating luxury products and campaigns that appeal to younger consumers. - **Urban Fashion:** Disruptive innovation opportunity: Designing fashion accessories that combine urban and high-end aesthetics. - **Studio Photography:** Disruptive innovation opportunity: Utilizing studio photography techniques to showcase luxury products in a modern and captivating way. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Incorporating more urban-inspired elements into high-end fashion brands. - **Eyewear:** Disruptive innovation opportunity: Developing luxurious and trendy eyewear accessories for the modern consumer. - **Advertising:** Disruptive innovation opportunity: Implementing new and creative advertising strategies to attract the attention of younger audiences. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md)