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# Wanderlust Fashion Runways
Air France Provided the Backdrop for the Balmain Fall 2021 Collection

By Laura McQuarrie | Published 2021-03-11 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/balmain-fall-2021
References: [luxurylaunches](https://luxurylaunches.com/fashion/flying-fashion-air-france-hosted-balmains-fall-2021-fashion-show-in-one-of-its-maintenance-hangars.php) & [balmain](https://www.balmain.com/ca/balmain/winter-21-runway)

Travelers who find a sense of escape through fashion will be drawn to the Balmain Fall 2021 collection, which is full of fun pieces like neck-pillow earrings and paper-plane suitcase charms. Fueled by wanderlust, the collection includes [versatile parka jackets](https://www.trendhunter.com/trends/andwander-fw25), long trench coats and practical boots for touring in style. Naturally, the [travel-themed collection](https://www.trendhunter.com/trends/travel-diaries-collection) also included plenty of handbags and [trunk backpacks](https://www.trendhunter.com/trends/at-the-edge-of-time) to help people jet off to new places as soon as they are able. As Olivier Roustein puts it, "I don’t know where we’re going, but I do know that we are going somewhere. The point is not the destination but the actual going—the journey, the leaving, and the escape."

As a homage to travel, the collection was unveiled inside a spacious hangar at Charles de Gaulle Airport, and models walked on airplane wings.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 8% | Activity: 48% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Why This Trend Is Growing

- **Wanderlust Fashion:** The merging of travel and fashion, creating fun and practical pieces designed for touring in style.
- **Travel-themed Collections:** Fashion collections inspired by wanderlust, featuring travel-inspired motifs and accessories.
- **Airline Collaboration:** Fashion collections unveiling in an airline-themed setting or partnering with airlines for travel-inspired collaborations.

### Industries Being Reshaped

- **Fashion and Apparel:** The fashion industry has the potential to tap into consumers' desire for wanderlust-inspired collections that merge style and functionality.
- **Tourism and Travel:** Collaborations between airlines and fashion can create new revenue streams for airlines and provide fashion brands with unique marketing opportunities.
- **Event Planning and Experiential Marketing:** Event planners can capitalize on the trend of airline collaborations and create unique fashion shows in airport hangars or on airplane wings.

## Related on Trend Hunter

- [Luggage-Honoring Fashion Collections](https://www.trendhunter.com/trends/louis-vuitton-flight-mode-collection.md)
- [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md)
- [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md)
- [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md)
- [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md)
- [Wanderlust Fragrance Ranges](https://www.trendhunter.com/trends/adventures-elegance-collection.md)
- [Travel-Friendly Loungewear Collections](https://www.trendhunter.com/trends/travel-diaries-collection.md)
- [Collaborative Luggage Bags](https://www.trendhunter.com/trends/stylish-suitcases.md)
- [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)
