# Playing Card Beauty Packages Glossier's Balm Dotcom Roulette is Packaged Like a Deck of Cards By Laura McQuarrie | Published 2020-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/balm-dotcom-roulette References: [glossier](https://www.glossier.com/products/limited-edition-balm-roulette?click_id=zHNV300ArxyLRcXwUx0Mo38ZUkE1h4UCSUpJz00&irgwc=1&utm_source=impactradius&utm_medium=affiliate&utm_campaign=Skimbit+Ltd.&utm_content=431612&g_ref=fe96da46dc4a93&utm_publishergroup=subnetworks&redirected=1) & [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/glam-drop-products) [Glossier's](https://www.trendhunter.com/trends/banana-pudding-balm-dotcom) best-selling [Balm Dotcom](https://www.trendhunter.com/trends/glossiers-holiday-flavors) universal lip salve formula is available in a range of fun varieties like Cherry, Coconut and Birthday—which may or may not be one of the three lip balms included within the limited-edition Balm Dotcom Roulette box. The [three-pack of lip balms](https://www.trendhunter.com/trends/lip-butter-balm-set) shares randomly selected flavors, so customers will have to leave it up to fate to see if they receive the untinted Original, cooling Mint or Mango with a peachy rose tint. The holiday beauty product is packaged like a deck of cards so that no additional wrapping paper is needed. The best-selling balm itself is loaded with nourishing ingredients like castor oil and beeswax that promise to be extra supportive and soothing during cold, dry months. Knowing that not everyone loves to be surprised, Glossier also created the fully customizable Balm Dotcom Trio. Image Credit: Glossier ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 68% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Personalized Packaging:** The trend of personalized packaging offers an opportunity for brands to create unique, curated experiences for their customers. - **Limited-edition Products:** The growing popularity of limited-edition products allows brands to create a sense of exclusivity and excitement among consumers. - **Fun and Surprise Elements:** Incorporating fun and surprise elements into product packaging can engage customers and enhance their overall brand experience. ### Where This Applies - **Cosmetics:** In the cosmetics industry, brands can leverage personalized packaging and limited-edition products to differentiate themselves in a crowded market. - **Gift and Novelty:** The gift and novelty industry can capitalize on the trend of fun and surprise elements in packaging to attract customers who seek unique and memorable products. - **E-commerce:** E-commerce platforms can utilize personalized packaging and limited-edition products to provide a personalized shopping experience and drive customer loyalty. ## Related on Trend Hunter - [Returning Lip Balm Colorways](https://www.trendhunter.com/trends/glossiers-holiday-flavors.md) - [Cocktail-Inspired Lip Balms](https://www.trendhunter.com/trends/omy-lip-drinks.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md) - [Banana Pudding Lip Balms](https://www.trendhunter.com/trends/banana-pudding-balm-dotcom.md) - [Roll-On Lip Glosses](https://www.trendhunter.com/trends/lip-smacker-rolly.md) - [Treat-Like Glossy Balms](https://www.trendhunter.com/trends/lip-snack.md) - [Celebratory Co-Branded Lip Balms](https://www.trendhunter.com/trends/funfetti-x-curology.md) - [Limited-Edition Lip Sets](https://www.trendhunter.com/trends/viral-lip.md)