# Biologically Shaped Musical Gadgets The Balls in Concert Ad Brings Testicular Cancer Awareness By Amy Duong | Published 2025-04-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/balls-in-concert References: [ballsinconcert](https://www.ballsinconcert.com/)  A new musical gadget arrives in what is called the MidiBalls as a part of the larger Balls in Concert campaign led by German agency David+Martin. It is for the Robin Cancer Trust, which unveils the first-ever [MIDI controller](https://www.trendhunter.com/trends/synth) shaped like a scrotum. The MidiBalls are a functional musical tool, and they encourage conversation by bringing awareness to [early detection of testicular cancer](https://www.trendhunter.com/trends/pick-up-your-poop). It is one of the most commonly diagnosed cancers in men aged 15 to 45. Despite the many campaigns, it is not common for most men to go for regular self-checks. The campaign relies on humor by playing on the notion of discomfort to make the point. The MidiBalls are a tool for musicians to control sound through the [pressure sensors](https://www.trendhunter.com/trends/biohybrid). Image Credit: Balls in Concert ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 34% | Activity: 35% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Humor-driven Health Campaigns:** Using humor in health campaigns allows serious topics like cancer awareness to reach a broader audience by reducing the stigma and discomfort associated with them. - **Biological Design in Gadgets:** Incorporating biological shapes into product design can increase user engagement by creating a unique and conversation-starting aesthetic. - **Functional Awareness Tools:** Functional products that double as advocacy tools offer a unique way to spread awareness while providing practical use in everyday life. ### Industries Being Reshaped - **Healthcare Awareness:** The healthcare industry benefits from innovative campaigns that creatively address challenging subjects to improve public health education. - **Music Technology:** Music tech evolves with innovative MIDI controllers that challenge traditional designs and engage communities through interactive experiences. - **Advertising and Marketing:** Marketing strategies that integrate humor and unconventional designs can break through common barriers and resonate on a personal level with target audiences. ## Related on Trend Hunter - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Jeweled Awareness Art Piece](https://www.trendhunter.com/trends/the-real-crown-jewels.md) - [Male Health-Awareness NFTs](https://www.trendhunter.com/trends/nonfungibletesticles.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Testicular Cancer Awareness Campaigns](https://www.trendhunter.com/trends/kp-nuts-campaign.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Portable Music Controllers](https://www.trendhunter.com/trends/the-midi-controller.md) - [Music-Driven Pleasure Toys](https://www.trendhunter.com/trends/groove-thing.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md)