# Ballooning Editorials ‘Magic Of Colours' Shoot Features Balloons & Inflatable Baubles By Cowbag | Published 2009-04-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ballooning-fashion-shoots-magic-of-colours-inflatable-acessories References: [paranaiv.no](http://www.paranaiv.no/blog/2009/04/magic-colours) & [vogue.cn](http://www.vogue.com.cn/) I have seen various examples of balloons being used in editorial and fashion shoots, but the images in the gallery above are by far the best I have seen. Quirky and cool, the ‘[Magic of Colours](https://www.trendhunter.com/trends/colorama)’ editorial shot by Sølve Sundsbø for [Vogue China](https://www.trendhunter.com/trends/alessandro-micheles) totally complements the clothing and works brilliantly in delivering some really striking images. I love the sixth image in particular, with the red long balloons peeking around the hem of the model’s dress—strangely compelling. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Ballooning Fashion:** Opportunity for fashion brands to incorporate balloons and inflatable accessories into their editorials or campaigns for a whimsical and eye-catching appeal. - **Colorful Editorial Shoots:** Growing trend of using vibrant balloons and inflatable baubles as props in editorial and fashion shoots to create visually stunning and captivating images. - **Quirky Fashion Photography:** Rising demand for unconventional fashion photography that embraces the playful use of balloons and inflatable elements to add an element of surprise and creativity. ### Where This Applies - **Fashion:** Fashion industry can explore the use of balloons and inflatable accessories in their photo shoots, campaigns, and runway shows to create unique and memorable visuals. - **Publishing:** Publishing industry can incorporate the trend of balloon-themed editorial shoots to attract readers and provide visually captivating content. - **Event Planning:** Event planning industry can leverage the popularity of balloon decorations and incorporate inflatable baubles to create whimsical and colorful event experiences. ## Related on Trend Hunter - [Immersive Balloon Experiences](https://www.trendhunter.com/trends/balloon-story-popup.md) - [Balloon-Like Seating Collections](https://www.trendhunter.com/trends/seungjin-yang.md) - [Balloon-Like Lighting Series](https://www.trendhunter.com/trends/soft-blown.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Playful Balloon Sculptures](https://www.trendhunter.com/trends/keff-joons.md) - [Deflated Balloon Clothing Hangers](https://www.trendhunter.com/trends/chong-shop.md) - [Inflated-Illusion Ceramic Capsules](https://www.trendhunter.com/trends/blow-up.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Inflatable Colorful Lamps](https://www.trendhunter.com/trends/squeeze-inflatable-lamp.md)