# Balloons as Delivery Drivers' GPS Pink Flamingo Pizza's Inflatables Help Mark the Spot By Alex Covert | Published 2008-12-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ballloons-mark-the-spot-pink-flamingo-pizza References: [springwise](http://www.springwise.com/food_beverage/balloonenabled_pizza_picnic_de/) & [pinkflamingopizza](http://www.pinkflamingopizza.com/) Pink Flamingo is a Parisian pizzeria with a novel form of delivery. Already known for their [unique pizza names and toppings](https://www.trendhunter.com/trends/regionspecific-pizza), Pink Flamingo now gives out [pink, helium-filled balloons](https://www.trendhunter.com/trends/animal-balloon) with each order. No, it's not just a have-a-nice-day gesture. The balloons help the [delivery person](https://www.trendhunter.com/trends/pizza-huts-new-commercial) to find the drop-off point. People who order a pizza can have it delivered to the location of their choice. Clever. **Implications** - There is no easier way for a corporation or brand to create immediate brand awareness than by altering a time-honored tradition with a ridiculous publicity gimmick. By thinking outside of the box and unabashedly maintaining a marketing gimmick, the company can capitalize on the attention by offering a strong product to consumers whose interest sparked from the PR stunt. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Novel Delivery Methods:** The use of unique and unconventional delivery methods, such as using balloons, can create a memorable and attention-grabbing customer experience. - **Interactive Branding:** Brands can enhance their visibility and create immediate brand awareness by incorporating playful and eye-catching elements into their marketing strategies. - **Customer-centric Delivery Options:** Providing customers with the flexibility to choose the delivery location can improve convenience and enhance their overall experience. ### Where This Applies - **Food and Beverage:** Restaurants and food delivery services can explore innovative delivery methods to stand out in a competitive market and create a memorable brand image. - **Advertising and Marketing:** Companies can utilize creative and interactive branding techniques to capture consumers' attention and differentiate themselves from competitors. - **Logistics and Delivery Services:** Innovations in delivery methods, such as using balloons as guides, can provide opportunities for logistics companies to optimize their operations and offer unique services. ## Related on Trend Hunter - [No-Address Delivery Services](https://www.trendhunter.com/trends/pinpoint-delivery.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [Pinpoint QSR Deliveries](https://www.trendhunter.com/trends/dominos-3.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [AR Pizza Menus](https://www.trendhunter.com/trends/secret-pizza-menu.md) - [Subway Pizza Deliveries](https://www.trendhunter.com/trends/underground-delivery.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Pizza Box Resume Deliveries](https://www.trendhunter.com/trends/resume-deliveries.md)