# Conveniently Canned Cocktails The Ballast Point Brewery Packaged Four Common Cocktails into Cans By Ady Floyd | Published 2015-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ballast-point References: [hypebeast](http://hypebeast.com/2015/8/ballast-point-puts-your-favorite-cocktails-in-a-can) & [ballastpoint](http://www.ballastpoint.com/spirits/canned-cocktail/) The Ballast Point Brewery recently unveiled a line of liquor-infused cocktails packaged in cans. While the idea of [canned alcohol](https://www.trendhunter.com/trends/funkin-double-shot) is not uncommon, this concept is one of few that provides actual liquor in a can. Traditionally cans are used only for beers, ciders and a few coolers. The Ballast Point Brewery hopes to fill a gap in the market by providing consumers with [frequently ordered bar cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails). The four cocktail flavors include [rum and coke](https://www.trendhunter.com/trends/cocacola-and-bacardi), rum and ginger ale, gin and tonic and a bloody Mary. Each can is a light color that presents a mellow and soothing aura. Each beverage is designed by the brewery to embody a unique flavor. For example the gin and tonic is created with fragrant Old Grove Gin and a house-made grapefruit cucumber tonic. These drinks cater to the cocktail consumers by eliminating the need to purchase separate mix. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 47% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Liquor-infused Canned Cocktails:** The concept of providing actual liquor in a can is disrupting the traditional canned alcohol market. - **Customized Flavor Profiles:** Crafting unique flavors like Old Grove Gin and grapefruit cucumber tonic disrupts the standard cocktail experience. - **Streamlined Mixology:** Eliminating the need to buy separate mix disrupts the cocktail consumption process. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverage industry can capitalize on the trend of liquor-infused canned cocktails. - **Packaging:** The packaging industry has an opportunity to create innovative can designs to cater to the customized flavor profiles of these cocktails. - **Convenience Retail:** Convenience stores and retailers can benefit from offering streamlined mixology solutions to their customers. ## Related on Trend Hunter - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/barquality-canned-cocktails.md) - [Mixologist-Grade Canned Cocktails](https://www.trendhunter.com/trends/be-canned-cocktails.md) - [Ready-to-Sip Sparkling Cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Bar-Quality Canned Cocktails](https://www.trendhunter.com/trends/wonderland-canned-cocktails.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Canned Craft Spirit Cocktails](https://www.trendhunter.com/trends/tattersall-distilling.md) - [Mixologist-Made Canned Cocktails](https://www.trendhunter.com/trends/canned-coppa-cocktails.md) - [Saltwater-Infused Canned Cocktails](https://www.trendhunter.com/trends/saltwater-woody.md)