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# Family Theme Park Breweries
Ballast Point Brewing is Opening a Brewery in Downtown Disney

By Michael Hemsworth | Published 2018-01-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ballast-point-brewing
References: [thrillist](https://www.thrillist.com/news/nation/disneyland-brewery-ballast-point) & [ballastpoint](https://www.ballastpoint.com/)

It's no secret that [craft beer](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers) has become quite popular amongst consumers who are looking for a more artisanal libation to enjoy, so the new [Ballast Point Brewing](https://www.trendhunter.com/trends/watermelon-double-ipa) brewery in Downtown [Disney](https://www.trendhunter.com/trends/pixar-place-hotel) at Disneyland will come as a logical new announcement.

Set to open before the end of 2018, the new brewery in the theme park will offer a number of classic offerings from the brand along with distinct options that will only be available for patrons of the park. The announcement comes as the first-ever brewery for Disney, and will offer patrons with a comfortable experience where they can enjoy beers and foods that are perfectly paired.

The Ballast Point Brewing location in Downtown Disney at Disneyland in Anaheim, California will also house a three-barrel research and development brewery that's sure to create unexpected new brews.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 31% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Craft Beer Popularity:** The increasing popularity of craft beer presents opportunities for breweries to cater to consumer demand for artisanal libations.
- **Theme Park Brewery Concept:** Opening breweries within theme parks allows breweries to tap into a captive audience and create a unique experience for patrons.
- **Exclusive Brews for Theme Park Patrons:** Offering distinct beer options exclusively for theme park patrons enhances the experience and creates a sense of exclusivity.

### Industries Being Reshaped

- **Craft Beer:** Craft breweries can leverage the increasing popularity of craft beer to expand their presence and meet consumer demand for artisanal libations.
- **Theme Parks:** Theme park operators can explore partnerships with breweries to enhance visitor experiences and offer unique attractions within the park.
- **Hospitality/food Services:** Restaurants and food services in theme parks can collaborate with breweries to create food and beer pairing experiences, catering to the growing consumer interest in craft beer.

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